April 23, 2024

Creating high-quality, engaging content consistently can be a daunting task for even the most experienced marketers. AI is changing the way we approach content creation, offering new opportunities for efficiency, creativity, and personalization. Casey Meehan, founder of Blazing Zebra, and Lucy Railton, VP of Marketing for the Drummond Group, shared their insights and experiences on how to leverage AI throughout the content creation process effectively.

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April 16, 2024

In today’s crowded and noisy healthcare technology market, crafting a compelling brand story is more critical than ever for companies looking to differentiate themselves and capture the attention of their target audiences. Effective brand storytelling can humanize your technology, build trust with prospects, and ultimately drive business growth. 

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April 10, 2024

In the competitive landscape of healthcare technology, standing out from the crowd can be a daunting challenge. With countless vendors vying for attention, it’s easy to get lost in the noise. However, some organizations find success by focusing on something more profound than profit: purposeful branding. By aligning their mission, vision, and values with a

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April 2, 2024

In today’s evolving health tech landscape, the role of Sales Development Representatives (SDRs) is transforming. As companies navigate longer and more complex sales cycles, SDRs play an even more important link between Marketing and Sales. In this post we dive into how to build an effective SDR operation.

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