In this post, we will share a new approach that uses the magical powers CAC ratios. We hope this will give you a fresh perspective on what it really costs to acquire a customer and how to justify it to your CEO.
October 2, 2024
September 24, 2024
Arguably, the biggest sales challenge in growing a healthcare technology business is the length of the sales cycle. Deals last forever and often stall. In this post, we will share some ideas of pipeline acceleration, both in how you can speed up active deals where the buyers are engaged and also the most frustrating issue of all—stalled deals.
September 15, 2024
This is part 2 of a two-part article on how to be more effective in marketing to buying groups in complex healthcare sales. In this second part, we will provide more strategies to engage buying groups.
September 9, 2024
This post is to help anyone weighing up the benefits of account-based marketing. This should help you make the case that 2025 is the year you move from thinking about it to doing it. If you are Thinking About ABM, You Are Not Alone Earlier this summer, we polled our community to see where they
September 4, 2024
This is part 1 of a two-part article on the B2B journey and how recent research has led to a redesign of the B2B marketing model around engaging Buying Groups rather than focusing on leads. We covered this topic in depth in the most recent episode of our podcast. Listen to the Episode Kerry Cunningham,
August 29, 2024
In these five account-based marketing case studies you will learn that account-based marketing in B2B healthcare demands strategic focus on high-value accounts, personalized engagement, using data-driven insights. The crux of a success in these account-based marketing case studies is cross-functional collaboration. This is bolstered by deep industry-specific expertise.
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