April 21, 2025
In part 1, we reviewed why the LinkedIn juice is worth the squeeze. In part 2, we review what attitude you should bring to LinkedIn and the basic principles of a successful LinkedIn strategy.
Thinking about LinkedIn as a place to create and develop relationships is essential. The best analogy is that LinkedIn is the world’s biggest networking event. How would you create new relationships at a networking event?
April 14, 2025
Many organizations are exploring an alternative approach called Unbundled ABM. I heard the term late last year while chatting with ABM veteran Scott Stedman, who is pioneering the model. Scott has created a resource dedicated to Unbundled ABM.
In this post, we will define Unbundled ABM and provide the pros and cons of this approach.
April 7, 2025
People often ask me about why I do what I do on LinkedIn. Some think I am a little nuts, and to be honest, my LinkedIn routine is a little insane. But when they understand its impact on Health Launchpad’s growth, many ask me how.
There is a method to the madness. I have daily, weekly, and monthly routines. It takes quite a lot of time, but not as much as you might think once you get the fundamentals in place and you execute a systematic plan.
Over the next few weeks, I will share what I do and how I do it. In this five-part series,
April 1, 2025
In the latest episode of the Healthtech Marketing Show, I interview Erik Johnson, Harmony HIT’s VP of Marketing, a client of Health Launchpad and longtime friend of the podcast, Kelly McDermott, Caregility’s Chief Marketing Officer.
The topic of our conversation was the Account-based Marketing (ABM) journey, specifically what the first few years look like in adopting ABM and then how your marketing organization will operate after four years executing ABM.
Erik and his team began executing an ABM pilot in 2024 with the help of Health Launchpad and are scaling its use in 2025. Kelly started her ABM journey in 2020 and has been using Demandbase from the get-go.
March 27, 2025
According to research from Challenger across 5000+ B2B buyers, at 53%, sales experience drives more customer engagement and loyalty than brand, reputation, service, quality, and price combined.
𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘀𝗮𝗹𝗲𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲?
March 24, 2025
Healthcare technology marketing leaders face increasing pressure to justify their budgets while driving measurable results. When it comes to setting budgets, traditional approaches of allocating a percentage of revenue to marketing are proving insufficient for today’s data-driven executives and boards.
The latest analysis from Ray Rike and Benchmarkit is a must-read for marketing leaders. His research provides compelling evidence that Customer Acquisition Cost (CAC) ratios offer a more sophisticated, defensible framework for budget planning. This is especially valuable for healthtech companies with their typically higher acquisition costs and longer sales cycles.
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