February 10, 2025

According to research we conducted with the Healthtech Marketing Network, a community of 200+ healthcare technology marketing leaders, most marketing teams in our market are using AI for a few use cases. Most are using AI in content creation and market research. A few are using it for video production. Very few have truly operationalized its use.

To help you get moving with this, here are ten best practices for using AI to level up your team’s productivity.

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February 4, 2025

Which One Are You? Over the last couple of years, we have spoken with dozens of healthcare technology marketing leaders. It seemed like there were several key personality traits that defined the type of marketing leader they each were. So I thought, “I wonder if we can create personas that bring these to life?” We

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January 27, 2025

In the last six months, we have run two surveys on AI adoption across the healthcare technology market. These surveys were conducted with members of the Healthtech Marketing Network. Members are chief marketing officers, VPs, and marketing directors across healthcare software and technology services businesses.

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January 24, 2025

SEO

Six months ago, I shared that our search-driven traffic had dropped 17% in the prior 6 months. The root cause? AI. It was driving me nuts. SEO and especially non-branded terms had helped to drive 10X growth in website traffic since 2020 There seemed to be two significant factors behind this – both are AI-related.

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January 22, 2025

brand awareness

Given my obsession with pipeline growth, it may seem a little odd for me to be advocating that you spend more on something as old school as building brand awareness. And especially as it’s hard to attribute spending on brand awareness campaigns to revenue. Given the focus on ROI, how do you rationalize the investment?

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January 21, 2025

Marketing Measurement

According to The Healthtech Marketing Network, the biggest issue facing health tech marketers in 2025 is how to develop new frameworks for measuring their impact and how that aligns with modern buying behavior. Here is a simple checklist to help you take the first step. STOP: Chasing lead volume metrics that don’t reflect real buying

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