Growth Enablement:
Turn your go-to-market team into a well-oiled machine.

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So, What Is Growth Enablement?

Growth enablement is the activation of your most important growth asset: Your sales, marketing, and customer success team, aka the GTM team.  

You’ve made big investments in hiring amazing talent, building your tech stack, creating content, and establishing a go-to-market strategy. Great! But this is exactly the point at which many firms get stuck. How do you get the most out of your people? How do you refine and optimize your process? And how do you prepare your tech stack to drive and support higher growth?

Growth Enablement Is For You, Especially If:

  • You’ve recently taken over a go-to-market team
  • Your team is struggling to convert opportunities and renewals
  • You’re looking for new ideas to improve productivity and performance

How Can We Help?

Growth Enablement Playbook

SA structured playbook that will improve how your team interacts with clients and ensure your team members are on the same page. From the basics (mission, vision, values, cubical pitch) to tailored quarterly business review plans, our playbooks are customized to meet the specific needs of your business. A typical playbook runs 40-60 pages and can be delivered in digital and/or physical formats.

AI Growth Enablement  

Our unique coaching program for GTM teams, led by our superstar AI coach, Casey “Half-Man, Half-Machine” Meehan. The program is tailored to your team and designed to teach you how to use the latest AI tools. This will help you improve the entire sales and marketing process from strategy through content creation to prospecting by using a better and more personalized outreach.

Customer-Driven Improvement Programs

Use our battle-tested approach to gain actionable intelligence from your customers and turn that information into programs that will retain and grow your existing customer base.

Technology Optimization

We look under the hood to better understand how you’re using technology to enable your workforce to engage prospects and customers effectively. Most of the time, this means streamlining and simplifying your tech stack to increase utilization and engagement.

Training

Activate and unleash every employee’s maximum potential  for client growth through training programs. These programs will empower your team with the knowledge, skills and motivation to drive innovation, enhance client satisfaction and ultimately, propel your business to new heights. Courses include ABM 101, AI enablement workshops, ABM Pilot workshops.

Coaching

We work directly with your growth team and provide coaching services ranging from objection handling to storytelling. One of our most popular coaching programs has been working with managers on quarterly business reviews. The program covers everything from how to get started to how to facilitate conversations to how to lock down and close.

Learn More

Let’s schedule a 30-minute session to discuss your specific GTM challenges and brainstorm ideas to improve performance.

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