AI Marketing Enablement
Coaching Program
AI Coaching Program
Objectives
Approach
Step 1: Schedule AI Readiness Assessment
Step 2: Customize Your Plan
Session Topics Include:
AI and Market Research
AI and the Buyer Journey
AI for USP & Positioning
AI for Blog / Email Content
AI for Sales Enablement
Process Automation with LLMs
Retraining vs. Vector DB
Sales Copywriting with AI
Evaluate Your Org Chart with AI
AI for Negotiation
Automated Case Studies with AI
Session Topics Include:
AI for Video Content
AI for Social
AI for Ad Copy
Custom GPTs (Beginner)
Custom GPTs (Advanced)
Creating Software with AI
Best Practices for Keeping Up with AI
AI for Strategy and Decision Making
GitHub Basics for AI
Brainstorming and Innovation with AI
New topics added frequently…
Meet Your Instructor - Casey Meehan

Marketing Experience
For the past 10 years, Casey Meehan has led an agency of ~15 content marketing experts. He has been the lead strategist on over 100 marketing campaigns for tech companies worldwide. These projects include one of Salesforce.com's most successful content marketing campaigns and helping multiple early-stage startups reach unicorn status.
AI and Machine Learning
With the introduction of GPT2 in early 2019, Casey began researching AI and machine learning in earnest. This work included training several custom neural nets and collaborating with world-class machine-learning experts. In 2020, he recruited a leading data scientist (Wenchang Qian) and invested heavily in training models to understand and predict content marketing performance.
Current Research Protocol
Casey dedicates 20 to 30 hours each week to meticulously researching, rigorously testing, and innovatively experimenting with the latest AI tools. Following each session, he distills his findings, providing insights only on the most valuable tools and emerging trends in this rapidly evolving domain.
Custom Session Topics
In addition to the topics covered in the first few sessions, Casey is excited to tailor this program to your unique needs.
If you would like to learn more, you can schedule a call