federal budget cuts

How To Navigate The Big Federal Budget Cuts

In this episode, Dan Czech, Vice President of Insights at KLAS, and my colleague Mark Ewrich, Chief Strategy Officer at Health Launchpad, and I discuss a  “Must-Read” study, “Navigating the Uncertainty of Federal Policy 2025.”

Dan and his team at KLAS surveyed almost 170 healthcare organizations to understand how they’re responding to recent federal policy changes and budget uncertainties.

In this week’s episode, you will learn how healthcare organizations are navigating through shifting federal policies without clear direction. The study reveals that 90% of organizations feel they lack the clarity needed to act decisively, and 85% have developed multiple contingency plans to respond to policy changes.

Dan, Mark, I talked through the five key themes from this study. They have significant implications for healthcare technology vendors. Most surprisingly, despite all the uncertainty, IT budgets aren’t being frozen – they’re being redirected toward specific priorities like AI, automation, and cybersecurity. Organizations are looking for solutions that can help them reduce workforce costs while maintaining the quality of care.

Mark provides insightful commentary throughout our discussion on how healthcare technology companies should position themselves in this environment – focusing on de-risking solutions, demonstrating clear ROI, and aligning with the specific areas where organizations are still willing to invest.

This study is essential reading for anyone selling into healthcare right now, as it provides a roadmap for understanding where opportunities still exist despite the challenging environment.

Key Topics Covered:

  • (00:00:00) Introduction
  • (00:02:00) Contingency Planning
  • (00:05:00) Theme 1: Planning Through the Fog
  • (00:07:00) Theme 2: Policy Shifts Drive Hard Choices
  • (00:11:00) Theme 3: IT Budgets Redirected, Not Frozen
  • (00:15:00) Theme 4: AI as the Bright Spot
  • (00:19:00) Theme 5: Value-Based Care Momentum
  • (00:24:00) Theme 6: Small Organizations at Greater Risk
  • (00:26:00) Closing Thoughts and Takeaways

KLAS Report: Government and Regulatory Impact on Healthcare Delivery Organizations 2025

Want to learn more about planning for changing regulations? Explore this topic in greater depth in our detailed blog post. We provide a dozen actionable best practices. Check it out.

Interested in exploring how to improve your podcasting strategy? Reach out to Adam directly to schedule a no-obligation discussion. This isn’t a sales call—just an opportunity to talk through your LinkedIn questions and challenges.

Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!

Posted by Ian Schnepf
Posted in Healthtech Marketing Show on August 4, 2025

Further Reading

About the Author Ian Schnepf

Hi, I am Adam Turinas, Health Launchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)Enter your text here...

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