Healthcare Technology Marketing Content
Creating great content for healthtech buyers is hard. You have to excel at creating engaging content; you have to understand the unique characteristics of healthcare buyers and you have to be adept at getting to grips with deeply technical issues.
At healthlaunchpad, our superpower is a deep understanding of healthtech buyers. We have real empathy for them because our team have hands-on experience of selling directly to them. They are not abstract personas (although we do use these), they are our friends.
Please take a look at these content examples and let us know how we can help you.
Website Design and Development
- AI Metrics:
helped launch new business with website including all content and design - DISC Corporation:
new messaging, design, sales and marketing content - Impulse Strategic Solutions:
helped launch new business with website including all content and design - Keyops:
New content and design - Veta Health:
Site redesign, new content and messaging
Content Resource Centers
- Bluestream Health Resource Center Blogs, case studies, white papers, etc for this virtual care firm
- Disc Corporation Resource Center:
Blog, white papers and webinars on how to improve the quality of EHR data. - PerfectServe Unite Launch Resource Center:
Videos, blogs, white papers
White Papers and Buying Guides
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Bluestream Health: Key Features to Look for In Virtual Care APIs
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Bluestream Health: Creating Best-in-Class Virtual Care
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Cross Screen Media: Healthcare Advertising in the Era of Convergent TV
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DISC: 9 Tips for Conducting a Patient Chart Audit
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KeyOps: Case Study
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MyConnectSolutions: HIT for Federally Qualified Healthcare Centers
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Nuvolo: HIMSS Study Operational Technology Security and the Internet of Medical Things: Protecting your patients, privacy, and equipment
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PerfectServe: PerfectServe Unite - Guide
Infographics
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Cross Screen Media: Healthcare Video Advertising - What’s Ahead
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DISC: Manual Indexing v Smartfiler Indexing
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Impulse : Strategic advisory
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Keyops: Faster Physician Insights
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Keyops: 5 reasons why physician advice can be biased
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Keyops: Sales sheets
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PerfectServe: Clinical Communication Governance Checklist
Blogs
- AMN Healthcare
- Bluestream Health: New Advances in Virtual Care
- Bluestream Health: Beyond Telemedicine - Discovering the Future of Virtual Care
- HealthNET
- InterSystems
- KeyOps
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PerfectServe: Develop a Corporate Governance Structure
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Smile CDR: What EHR Vendors Don’t Want You To Know About FHIR
What Clients Say
"The Health Launchpad team has helped us accelerate our ABM journey. In our first year, we successfully piloted ABM with them. We saw positive results and learned enough to take this to the next level. We are now implementing a fully-scaled ABM model including digital advertising and excellent new content. Their approach to ABM is second to none."
Jacobia Solomon EMBA
President, AMN Healthcare Language Services
"We have been experimenting with ABM as an organization for some time. Health Launchpad helped get it moving. They developed a strategy based on deep insights about the buyer collective and created an ABM program to help us engage prospects across a tightly defined set of accounts. Based on their vision for using ABM and the early results achieved, we feel we have a path to scale ABM."
Ross Whittaker
Director North America Marketing
InterSystems
"Health Launchpad was our marketing partner for over two years until we sold our company. Adam and the team were partners in truest sense of the word. They got the job done day in day out and acted with a real sense of accountability in delivering results. They went above and beyond, even introducing us to the right partner in helping us get acquired."
Daniel Scalisi
Chief Growth Officer, Bluestream Health
"Adam and his Health Launchpad team have been excellent team members for building our healthcare vertical. They helped us quickly gain insight directly from prospects to understand where we can add the most value to our healthcare customers. They were also great partners in developing our go-to-market strategy and executing a set of programs that generated strong pipeline. Highly recommend!"
Dan Schreff
VP of Marketing, Cross Screen Media
"Adam Turinas and his team at Health Launchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today's movers and shakers, and they deliver professional-grade strategy plus tactical deliverables - on time and within budget."
Jon Samsel
VP Global Marketing, Verimatrix
"We love Health Launchpad's marketing as a service model. It’s not like a typical agency. They truly act like an extension of our team. We get strategic advice based on deep knowledge of the healthcare market. They have a very sound methodology based on ABM principles. The work is excellent and based on real customer insight."
Peter Doulas, CEO
KeyOps
"Working with Health Launchpad was like working with an extension of our team. They hit the ground running and quickly came up to speed on a very complex business model. The value of their healthcare experience showed throughout the process as we navigated the complex task of helping clients understand the value of our therapies. when it comes to activating and enabling our team, Health Launchpad did an amazing job."
Jeremy Landis, CTO & CPO Restore Hyper Wellness
Restore