In this episode of The HealthTech Marketing Show, I welcome back Casey Meehan to explore the latest AI tools revolutionizing marketing strategies. We discuss the evolution of AI adoption in healthtech marketing, insights from recent research, and practical ways teams can leverage AI to enhance video production, sales enablement, and content creation.
Casey shares cutting-edge AI-powered workflows, including the use of tools like Perplexity, ChatGPT-4.0 and 0.1 models, DeepSeek, Descript, ElevenLabs, and Make.com for automating research, email personalization, and video content generation. He also provides valuable advice on how marketing leaders can help their teams move beyond experimentation to full-scale AI implementation.
Key Topics:
[01:45] Survey shows growth in AI adoption from August 2023 to January 2024 [05:23] Content creation remains the primary use case [05:58] Market research usage increased from 30% to 60% [11:00] Tips for management to implement AI with their team [14:04] Information Confidentiality in AI [18:55] Actionable advice on using AI for videoWhether you’re an AI novice or already incorporating AI into your marketing stack, this episode is packed with actionable insights to help you stay ahead of the curve. Check out our detailed blog post, where you can read more about these AI tools and how to get the most from them.
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