How Much Should You Spend on Marketing?

This question is a bit like how long is a piece of string. To help you answer this question, here is a compilation of recent data on B2B Marketing Budget Benchmarks.

B2B Marketing

In selling to healthcare clients, your website is the single most important marketing tool at your disposal. But it’s not uncommon for firms to spend tens of thousands of dollars building a website – only to find it’s not delivering …

The Role of AI and ChatGPT for PR Professionals

Guest post by Erin Farrell Talbot, Founder and President, Farrell Talbot Consulting

Unless you have been hiding under a rock for the last 30 days, you have probably heard of the …

Starting work in healthcare is like entering a parallel universe. Nearly everything is different. The business dynamics, the purpose of the organizations, and the economics are alien to anyone who, like me, has spent a career in other industries.

Stranger

Social Media has long been the domain of big consumer brands. It’s a medium that many in the B2B space still struggle with. Late last year, I had the pleasure of speaking with Simon Rost, from GE Healthcare for …

In B2B marketing, one of the primary roles of marketing is to bring prospects to the door of your house. The role of the demand generators (we will call them SDRs for convenience) is to open the door and bring …

Last week, we asked, do you need an ABM Platform? If you came to the conclusion that you did, the obvious next question is what to look for in an ABM Platform. This post is designed to help you formulate …

Effective use of social media at scale for large B2B healthtech organizations is a big challenge. In this podcast, Simon Rost, a Marketing Executive with GE Healthcare explains how this global healthcare technology firm has mastered this.

Simon Rost is …

The choices of Marketing technology are overwhelming. At the last count, according to Scott Brinker of https://chiefmartec.com/ there were over 9,000 technology solutions to consider, arrayed across dozens of different categories. This is ever-changing, and it is easy to feel …

I have been involved in B2B Marketing for three decades and lived through multiple waves of change in this industry. Normally, I look ahead rather than backward, so I apologize in advance for a self-indulgent trip down memory lane. Looking …