How to Select an ABM Platform
The number of ABM solutions is exploding? They are no longer limited to firms with big martech budgets. Even firms practicing ABM with smaller budgets have options. So how do you select an ABM platform that’s right for you?
In …
All About Social Selling – Anita Windisman, Bluesquare Collective
In this episode of the Healthtech Marketing Podcast, I interviewed Anita Windisman, a LinkedIn and social selling guru.
Anita is a confounder of Blue Square Collective. She is a very highly regarded expert in social selling.
At Blue Square, …
10 Hard-earned Social Selling Tips
Social selling is using social channels to build strong relationships with prospective and current customers. I have been on LinkedIn since 2004 and have used social media to raise my profile through blogs and other social media activities for almost …
What To Look For in a B2B Healthcare Marketing Agency
Or How I Started a Spite Agency
In Season 10 of one of my favorite shows, Curb Your Enthusiasm, Larry David is so effronted by the experience at Mocha Joe’s coffee store that he opens a spite store next …
How ABM Can Boost Your SDRs
SDRs are critical to the success of your ABM program. Conversely, a well-executed ABM strategy can turbo-charge your SDRs’ productivity.
In these three short videos, my great friend Ben Person, a martech entrepreneur and the former CMO of Nuvolo, …
A Healthcare Account-based Marketing Journey (Case Study)
As a firm, we focus primarily on healthcare account-based marketing. We believe passionately that health tech and healthcare services firms should adopt ABM. In this case study, we hope to show you why and how to do that.
The …
The Door Metaphor for Your Account-Based Marketing Strategy
One of the biggest challenges in developing your account-based marketing strategy is how to explain it to your executives and colleagues, especially the importance of alignment and collaboration between sales and marketing. It’s understandable. Account-based marketing is complicated, and it …
10 Last-Minute + 1 Bonus Pre-HIMSS Marketing Tips
A guest post on pre-HIMSS marketing tips by Judy Volker.
Ah, the last week’s push to HIMSS… the time when event marketers feel the adrenaline rush (and maybe even have some sleepless nights) that comes with knowing the efforts …
US Healthcare Payer Market Segmentation
Since starting the healthlaunchpad blog, the most viewed post by far has been my explanation of The US Healthcare Provider Market Segmentation and healthcare payer market size. So much so, in fact, that it’s become the top-ranked page …
The Partnerships Episode – Jenna Chambers and Brittany Jones
We are doing something a little unusual in this episode, and we have two terrific guests today in this special episode on partnerships. This is a deep dive into the whole area of sales and marketing partnerships.
Our two …