All Posts by Adam Turinas

B2B Marketing Budget Benchmarks

How Much Should You Spend on Marketing?

This question is a bit like how long is a piece of string. To help you answer this question, here is a compilation of recent data on B2B Marketing Budget Benchmarks.

B2B Marketing

Drive More Website Traffic With An SEO Content Audit

In selling to healthcare clients, your website is the single most important marketing tool at your disposal. But it’s not uncommon for firms to spend tens of thousands of dollars building a website – only to find it’s not delivering

Resources for Healthcare Rookies

Starting work in healthcare is like entering a parallel universe. Nearly everything is different. The business dynamics, the purpose of the organizations, and the economics are alien to anyone who, like me, has spent a career in other industries.


SDRs and ABM – It’s Like PB&J

In B2B marketing, one of the primary roles of marketing is to bring prospects to the door of your house. The role of the demand generators (we will call them SDRs for convenience) is to open the door and bring …

Do You Need an ABM Platform?

The choices of Marketing technology are overwhelming. At the last count, according to Scott Brinker of there were over 9,000 technology solutions to consider, arrayed across dozens of different categories. This is ever-changing, and it is easy to feel …

B2B Marketing – A Personal History

I have been involved in B2B Marketing for three decades and lived through multiple waves of change in this industry. Normally, I look ahead rather than backward, so I apologize in advance for a self-indulgent trip down memory lane. Looking …

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