Webinar Recording
What Flavor Is Your Champion?

The Seven Personas of Champions You Will Meet

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In complex sales we are dependent on finding the right champion to help us navigate the customer's organization and guide us through the sales process. 

According to the Corporate Executive Board (part of Gartner), the ideal Champion does not exist. There are seven different personas of champion. Each one has different wants and needs. Each one needs to be engaged and managed differently.

And four out of seven of these champion personas can kill your chances of winning.

In this webinar you will learn:

  • Why now, more than ever, finding the right champion is critical
  • Why the ideal champion does not exist
  • The 7 Personas of Champions
  • Which 3 personas you want to work with and which 4 you want to avoid
  • How to engage and manage them