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US Healthcare Market Entry Strategies

Healthcare technology sales and marketing experts to plan your market entry.

  • Investigating and assessing the opportunity
  • Creating a Go-To-Market Plan and "testing the waters"
  • Piloting, generating deal flow, getting ready to scale

Account-Based Marketing for Healthcare

Optimize your marketing strategy and develop an effective ABM plan.

  • Gaining insight about customers, developing engagement strategies
  • Building targeting strategies and sales/marketing alignment
  • Creating pilot and deployment plans

Marketing Optimization

Improve the effectiveness of your marketing strategy and programs.

  • Analytical assessment of your marketing strategy, process, and operations
  • Develop long-term improvement roadmap
  • Optimize campaigns and tactics

Content, Digital and ABM Programs

"Level up" your marketing and implement business-building programs.

  • Converting customer insight into a planning foundation
  • Content, digital and influencer marketing
  • 1:1, 1:Few and 1:Many ABM Programs

Everything we do is based on customer insight


We will get you insight from real customers and provide feedback on your products and solutions from healthcare executives. This includes:

  • Phone interviews with healthcare CIOs, IT executives and other operational executives
  • Answers to qualitative questions about obstacles and opportunities
  • Insights on their unmet needs
  • Obstacles to purchase
  • Insights into competition
  • Insights on positioning

We then turn customer insight and your goals into growth strategies designed to boost your sales pipeline and build your brand:

  • Understanding of your goals and obstacles to achieving them
  • Leverage customer insight based on buyer feedback and market trends
  • Analyze and refine target market, Ideal Customer Profile and Personas
  • Assess and refine brand positioning as needed
  • Design a detailed plan including sales strategy, digital marketing, content and social media marketing
  • Train your team to implement the plan

Book a Growth Call

Get objective feedback and advice on your sales and marketing challenges

Our goal in this session is to get to know you, understand your challenges and provide immediate suggestions.

In this 30-minute call, we will listen to what you are working on and what's stopping you from achieving your goals. We will give you objective advice, refer you to articles from our resource library or connect you with members of our community who can help.

What Clients Say


dave pollett

"Adam and healthlaunchpad are a rare breed. They combine deep expertise in how to sell and market to healthcare with superpowers in ABM. They know their stuff and they put into action. If you are trying to figure out how to sell more business in healthcare, you have to talk to these guys."

David Pollett
Chief Revenue Officer, Cross Screen Media
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