US Healthcare Market Entry Strategy

The US Healthcare market is $4 Trillion opportunity but it's an incredibly hard market to enter successfully. We speak from experience, having launched multiple healthcare technology and services businesses. We can help you mitigate the risks, enter the market successfully and even help you get your first customers. We do this through a battle-tested methodology, we have used for our own businesses and our clients.

Investigation:

Market sizing and segmentation analysis

Customer insight interviews

Competitive marketing assessment

Go-to-market Plan:

Buyers and buying process

Ideal customer profile

Target list

Market positioning

Critical success factors

Marketing plan

Partner identification

Pilot identification

Optimal team structure

Alternative team structures

Investment requirement

Market Entry:

Partnership formation

Secure and Execute Pilot

Implement marketing tactics

Generate Awareness

Generate leads

Meet with analysts

 Provide support to partners

Book a call to discuss your goals

Our goal in this session is to get to know you, understand  your challenges and provideimmediate suggestions.

In this 30-minute call, we will listen to what you are working on and what's stopping you from achieving your goals.  We will give you objective advice, refer you to articles from our resource library or connect you with members of our community who can help.

What Clients Say


"Adam Turinas and his team at healthlaunchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today's movers and shakers, and they deliver professional-grade strategy plus tactical deliverables - on time and within budget"

Jon Samsel
VP Global Marketing, Verimatrix

Healthcare Market Entry Strategy: Blogs & Podcasts


July 31, 2021

At healthlaunchpad, we help companies enter the US market. One of the first areas they want help with is understanding the US healthcare market segmentation. How is this $3.6 trillion market organized?

The US Healthcare Market Segmentation

June 12, 2021

In this post, I will review why Cross Screen Media decided to enter the US healthcare market, and how they approached this. I will then dive into how healthlaunchpad  helped them in this strategy and some of the keys to the success

Cross Screen Media – A Healthcare Market Entry Case Study

May 10, 2021

Entering the healthcare market is not for the faint-hearted.  Market penetration is hard. In this post, I start by highlight my personal experience in the healthcare industry.

8 Most Common Healthcare Market Entry Barriers & How To Overcome Them
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