Helping healthcare technology companies navigate the complex US healthcare market

Who We Serve

  • Healthcare technology companies looking to grow revenues through better marketing strategies, especially Account-Based Marketing
  • International healthcare technology firms expanding into the US market
  • Enterprise software companies investigating the US healthcare market
healthcare abm marketing

healthlaunchpad's Mission

We are here to help sales and marketing professionals succeed in the healthcare market.

Building a business in healthcare is incredibly hard. We know this first-hand. Reaching and engaging can seem impossible. We started healthlaunchpad to help you overcome these problems, grow your sales and your career.

This short video interview with HIMSS TV tells our story.

We Work With Organizations Like These:

What We Do

We are committed to one thing: Helping you grow your healthcare business

If you are new to the US Healthcare market, we have deep experience in entering the market successfully. If you are trying to grow your sales, we will use our deep skills in B2B marketing and superpowers in Account-based Marketing (ABM) to create a winning strategy and marketing campaign.

ABM for Healthcare

Optimize your marketing strategy and develop an effective ABM plan.

Brand Strategy and Marketing Optimization

Improve the effectiveness of your marketing and strengthen your brand.

Content, Digital and ABM Programs

"Level up" your marketing and implement business-building programs.

US Healthcare Market Entry Strategies

Validate the opportunity and plan your entry. Find customers.

What Clients Say

Jon Samsel

Jon Samsel

VP Global Marketing, Verimatrix

"Adam Turinas and his team at healthlaunchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today's movers and shakers, and they deliver professional-grade strategy plus tactical deliverables - on time and within budget."

Dan Schreff

Dan Schreff

VP of Marketing, Cross Screen Media

"Adam and his healthlaunchpad team have been excellent team members for building our healthcare vertical. They helped us quickly gain insight directly from prospects to understand where we can add the most value to our healthcare customers. They were also great partners in developing our go-to-market strategy and executing a set of programs that generated strong pipeline. Highly recommend!”

Sandra Elliott

Sandra Powell-Elliott

VP Life Sciences Innovation

Hackensack Meridian Health

"Adam has the hands-on experience in what it takes to build a successful healthcare technology business. He is a strategic thinker who gets the healthcare market and a great advisor to anyone trying to grow their healthcare business."

Meet Some of the healthlaunchpad Team Members

We have a somewhat unique at approach at healthlaunchpad. We have build a network of outstanding independent consultants, and  partners who understand the healthcare market and can come together as needed to create virtual teams. Each is uniquely skilled and highly experienced. Here are some of our awesome members.

Karen Finn

Karen Finn PhD

SEO Strategy

Highly analytical SEO expert.
 Strategic thinker who does
 SEO the right way.

Paul Vandre

Paul Vandre

Digital Marketing Expert

Digital marketing superstar.
 Paul has deep experience in SEM, Paid Social and other ways to generate demand.

Doug Pohl

Doug Pohl

Content Specialist

Terrific content writer. Doug loves to get into the nitty gritty to make technically complex issues easy to understand.

Monika Allen

Monika Allen

Content Specialist

Superb content writer with
 tons of experience in
 healthcare technology.

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Adam's Story

In 2012, after 20+ years in marketing, I founded a healthcare consulting firm, Navio Health. I had zero experience in the healthcare market or healthcare technology, but I was lucky, as my co-founder was a physician who was well-regarded by local healthcare executives. Together, we learned what the hospital executives needed and what their biggest challenges were.

We came up with an idea for a mobile app, Practice Unite and when we pitched it to a local hospital CEO, he told us, "You build that, I will buy it".

Adam Turinas CEO

That lit the fuse

Within six months, we piloted the first version of our Practice Unite app with thirty physicians. The pilot was a big success and we decided to double down on Practice Unite.

The next seven years were a rollercoaster. We did business with dozens of major healthcare systems. Our apps were adopted by over 70,000 clinicians across 500+ facilities. We raised money. We built a team. We merged with another company and became Uniphy Health. We lived through several near-death experiences but survived. In 2019, we sold Uniphy Health to a strategic buyer, Harris Healthcare.

Building a business in healthcare is incredibly hard. We know this first-hand. You have to understand what specific needs you can meet and how you can reach the people in healthcare who need what you offer. And reaching these people can seem impossible. We started healthlaunchpad to help you overcome these problems.

© healthlaunchpad LLC, 2021