The Healthcare ABM Marketing Experts
“Healthlaunchpad was founded to help technology firms sell and market to healthcare organizations. We know first-hand how tough this is. Buyers are incredibly hard to reach, and it is a highly competitive market. We specialize in helping clients overcome the barriers to growth with programs based ABM marketing strategies and brand marketing programs.”
Adam Turinas, healthlaunchpad CEO and Founder
We Work with Clients Like These
What We Do
We are committed to one thing: Helping you grow your healthcare business
ABM and ABX for Healthcare
We help healthcare technology marketing firms move from considering ABM to scaling ABM across their organizations
Marketing as a Service
It’s like having your own team healthcare technology marketing experts tailored to your size and needs.
Demand Generation
Our Intent-based Demand Generation approach will help you the right buyers, make them aware and interested in your product or service, and move them toward action.
What Our Clients Say
"The healthlaunchpad team has helped us accelerate our ABM journey. In our first year, we successfully piloted ABM with them. We saw positive results and learned enough to take this to the next level. We are now implementing a fully-scaled ABM model including digital advertising and excellent new content. Their approach to ABM is second to none."
Jacobia Solomon EMBA
President, AMN Healthcare Language Services
"Healthlaunchpad was our marketing partner for over two years until we sold our company. Adam and the team were partners in truest sense of the word. They got the job done day in day out and acted with a real sense of accountability in delivering results. They went above and beyond, even introducing us to the right partner in helping us get acquired."
Danny Scalisi
Chief Growth Officer, Bluestream Health
"We love Healthlaunchpad’s marketing as a service model. It’s not like a typical agency. They truly act like an extension of our team. We get strategic advice based on deep knowledge of the healthcare market. They have a very sound methodology based on ABM principles. The work is excellent and based on real customer insight."
Peter Doulas
CEO, KeyOps
"Adam and his healthlaunchpad team have been excellent team members for building our healthcare vertical. They helped us quickly gain insight directly from prospects to understand where we can add the most value to our healthcare customers. They were also great partners in developing our go-to-market strategy and executing a set of programs that generated strong pipeline. Highly recommend!”
Dan Schreff
VP of Marketing, Cross Screen Media
"Adam Turinas and his team at healthlaunchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today's movers and shakers, and they deliver professional-grade strategy plus tactical deliverables - on time and within budget."
Jon Samsel
VP Global Marketing, Verimatrix
"Adam has the hands-on experience in what it takes to build a successful healthcare technology business. He is a strategic thinker who gets the healthcare market and a great advisor to anyone trying to grow their healthcare business."
Sandra Powell-Elliott
VP Life Sciences Innovation
Hackensack Meridian Health
"We have been experimenting with ABM as an organization for some time. Healthlaunchpad helped get it moving. They developed a strategy based on deep insights about the buyer collective and created an ABM program to help us engage prospects across a tightly defined set of accounts. Based on their vision for using ABM and the early results achieved, we feel we have a path to scale ABM."
Ross Whittaker
Director North America Marketing
InterSystems
Meet Our Team
Adam Turinas
Founder and CEO
Hannah Kelley
Marketing Lead
Justin Metz
Content
Ian Schnepf
Project Manager
Paul Vandre
Digital Marketing
Karen Finn
SEO
Ben Person
Strategy
Monika Allen
Content
Erin Farrell-Talbot
PR
Enoch Panakati
Martech & ABM
Laticia Miller
Strategy
Adam's Story
In 2012, after 20+ years in marketing, I founded a healthcare consulting firm, Navio Health. I had zero experience in the healthcare market or healthcare technology, but I was lucky, as my co-founder was a physician who was well-regarded by local healthcare executives. Together, we learned what the hospital executives needed and what their biggest challenges were.
We came up with an idea for a mobile app, Practice Unite and when we pitched it to a local hospital CEO, he told us, "You build that, I will buy it".
That lit the fuse
Within six months, we piloted the first version of our Practice Unite app with thirty physicians. The pilot was a big success and we decided to double down on Practice Unite.
The next seven years were a rollercoaster. We did business with dozens of major healthcare systems. Our apps were adopted by over 70,000 clinicians across 500+ facilities. We raised money. We built a team. We merged with another company and became Uniphy Health. We lived through several near-death experiences but survived. In 2019, we sold Uniphy Health to a strategic buyer, Harris Healthcare.
Building a business in healthcare is incredibly hard. We know this first-hand. You have to understand what specific needs you can meet and how you can reach the people in healthcare who need what you offer. And reaching these people can seem impossible. We started healthlaunchpad to help you overcome these problems.
