US Healthcare Market Entry Strategy

The US Healthcare market is $4 Trillion opportunity but it's an incredibly hard market to enter successfully. We speak from experience, having launched multiple healthcare technology and services businesses. We can help you mitigate the risks, enter the market successfully and even help you get your first customers. We do this through a battle-tested methodology, we have used for our own businesses and our clients.


Market sizing and segmentation analysis

Customer insight interviews

Competitive marketing assessment

Go-to-market Plan:

Buyers and buying process

Ideal customer profile

Target list

Market positioning

Critical success factors

Marketing plan

Partner identification

Pilot identification

Optimal team structure

Alternative team structures

Investment requirement

Market Entry:

Partnership formation

Secure and Execute Pilot

Implement marketing tactics

Generate Awareness

Generate leads

Meet with analysts

 Provide support to partners

Book a call to discuss your goals

Our goal in this session is to get to know you, understand  your challenges and provide immediate suggestions.

In this 30-minute call, we will listen to what you are working on and what's stopping you from achieving your goals.  We will give you objective advice, refer you to articles from our resource library or connect you with members of our community who can help.

What Clients Say

"Adam Turinas and his team at healthlaunchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today's movers and shakers, and they deliver professional-grade strategy plus tactical deliverables - on time and within budget"

Jon Samsel
VP Global Marketing, Verimatrix

Healthcare Market Entry Strategy: Blogs & Podcasts

March 11, 2024

In this week’s episode of the Health tech Marketing Show, I delve into the GTM strategies employed by two exciting Health care AI startups. My interviews with two up-and-coming star CEOs, Matt Ko and David Zakariaie, demonstrate two very different GTM approaches.  Personal Journeys: Turning Challenges into Opportunities In today’s rapidly evolving health care industry,

How to Scale a Health care AI Solution: Go-to-Market Approaches

January 15, 2024

I recently had the pleasure of hosting Mike Miliard, Executive Editor at Healthcare IT News, on the inaugural live video session of the Health Tech Marketing Show podcast. We covered a lot of ground discussing the major healthcare IT trends shaping up for 2024. 

Health Tech Trends for 2024 With Healthcare IT News’ Mike Miliard

December 5, 2023

Digital health has been on a wild ride over the past few years. After a frenzied boom with sky-high valuations and investor enthusiasm, 2023 saw the wheels come off for many companies. I sat down with digital health legend Matthew Holt to make sense of it all and see what’s next for the industry.

Making Sense of the Rollercoaster in the Digital Health Market