Starting work in healthcare is like entering a parallel universe. Nearly everything is different. The business dynamics, the purpose of the organizations, and the economics are alien to anyone who, like me, has spent a career in other industries. Over the last few years, we have written posts and articles that we hope will be helpful for anyone trying to get to grips with healthcare.
US Healthcare Market Entry Strategy
The US Healthcare market is $4 Trillion opportunity but it's an incredibly hard market to enter successfully. We speak from experience, having launched multiple healthcare technology and services businesses. We can help you mitigate the risks, enter the market successfully and even help you get your first customers. We do this through a battle-tested methodology, we have used for our own businesses and our clients.
Market sizing and segmentation analysis
Customer insight interviews
Competitive marketing assessment
Buyers and buying process
Ideal customer profile
Critical success factors
Optimal team structure
Alternative team structures
Secure and Execute Pilot
Implement marketing tactics
Meet with analysts
Provide support to partners
Book a call to discuss your goals
Our goal in this session is to get to know you, understand your challenges and provideimmediate suggestions.
In this 30-minute call, we will listen to what you are working on and what's stopping you from achieving your goals. We will give you objective advice, refer you to articles from our resource library or connect you with members of our community who can help.
What Clients Say
"Adam Turinas and his team at healthlaunchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today's movers and shakers, and they deliver professional-grade strategy plus tactical deliverables - on time and within budget"
VP Global Marketing, Verimatrix
Healthcare Market Entry Strategy: Blogs & Podcasts
January 16, 2023
July 31, 2021
At healthlaunchpad, we help companies enter the US market. One of the first areas they want help with is understanding the US healthcare market segmentation. How is this $3.6 trillion market organized?
June 12, 2021
In this post, I will review why Cross Screen Media decided to enter the US healthcare market, and how they approached this. I will then dive into how healthlaunchpad helped them in this strategy and some of the keys to the success