No one is tougher to market to than Healthcare

We can help

 ABM, brand strategy and marketing exclusively for Healthcare Technology

ABM for Healthcare

Develop an effective ABM strategy and generate demand in new ways.

Brand  Strategy and Marketing Optimization

Improve your marketing effectiveness and optimize your brand strategy.

Content, Digital and ABM Programs

 "Level" up your marketing programs with killer content and digital marketing.

US Healthcare Market Entry Strategies

Investigate and validate the opportunity. Go-to-market planning. Find customers.

We Work With Clients Like These


Why We Started healthlaunchpad


"Building a business in healthcare is incredibly hard. We know this first-hand. You have to understand what specific needs you can meet and how you can reach the people in healthcare who need what you offer. And reaching these people can seem impossible. We started healthlaunchpad to help you overcome these problems, grow your sales and your career." 


Schedule an ABM Review Session


Are you looking for new ideas on how to get your ABM program moving? Let’s chat. (Don't worry, nothing is for sale on this call)

In this 30-minute call, we will help you get "unstuck" in your ABM program. We will review what you are trying to achieve, how you are targeting, how you are engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective ABM program. Coming out of this session, we will send you:

  • 2-3 ideas
  • Relevant tools and templates
  • Some articles to read or videos to watch

Case Study: How a New Brand Strategy Helped Bluestream Health Increase Sales Velocity

Webinar: How To Plan For A Successful ABM Program

December 1st at 1:00 pm ET

Account-based Marketing (ABM) is becoming the way to market to healthcare customers.

As you prepare for a big 2022, we want to help you ramp up your ABM programs with this 1-off
workshop that will provide you with a strategic framework to really improve the way you use ABM.

If you are just starting out with ABM, this is a
must-not-miss session.

Case Studies


PerfectServe

Bringing to life a new umbrella brand through video and long-form content

Cross Screen Media

Entering the Healthcare market and building demand


Bluestream Health

How a new brand strategy helped increase sales velocity


Our Work For Healthtech Companies


How Can We Help You?

We specialize in content, social media, ABM, digital search and webinar marketing for healthcare technology. It's all we do! 

Healthcare Technology Sales and Marketing Learning Center


Our mission is to make Healthtech Sales and Marketing Learning Center, the premiere account-based marketing educational resource for healthteck sales and marketing execs.

Blogs and Articles
On Healthtech Marketing

ABM Resource Center

Podcast

Short Educational Videos for Healthtech Marketers

Webinars

White paper and Templates

Sign-up for our newsletter

  • Strategy tips on marketing to healthcare
  • Best practice examples, ABM, content, social media and more
  • Training videos, how to's webinars, panels
  • Latest blog updates
  • Special offers

Start receiving the Healthtech Marketing Ideas LinkedIn Newsletter

Selling to healthcare is hard. Receive ideas, insights, thoughts, and perspectives on healthtech marketing to help you grow your healthcare business.

What Clients Say


KC Frank

“We have been working with healthlaunchpad for a year and they have really helped us take our marketing to the next level. They have a great process, and the team is a pleasure to work with. It’s hard to find a team that gets the intricacies of the healthcare market and can execute great marketing day in day out.”

KC Frank

EVP Disc Corporation

Jim Brown

“Adam and the healthlaunchpad teams are ABM experts. They have helped ramp-up with ABM in a short time. Thanks to these folks our sales, marketing and account management teams are collaborating on a program that is already generating results. It’s exciting to see this come to life. They also create engaging healthcare content too!”

Jim Brown

Vice President Technology Sales at AMN Healthcare

Sandra Powell-Elliott

“Adam has the hands-on experience in what it takes to build a successful healthcare technology business. He is a strategic thinker who gets the healthcare market and a great advisor to anyone trying to grow their healthcare business.”

Sandra Powell-Elliott

VP Life Sciences Innovation

Ben Person

I have really enjoyed partnering with Adam and  healthlaunchpad over the past few years as we’ve looked to grow awareness in the healthcare market and refine our healthcare marketing strategy. Adam brought his deep experience in healthcare marketing especially for the c-suite and gave us guidance around how to position our message, define the overall healthcare marketing plan and most importantly how to elevate our brand to show that we are thought leaders in healthcare.

Ben Person

VP Global Marketing, Nuvolo

Jon Samsel

Adam Turinas and his team at healthlaunchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today’s movers and shakers, and they deliver professional-grade strategy plus tactical deliverables – on time and within budget.”

Jon Samsel

VP Global Marketing, Verimatrix

Daniel Scalisi

Chief Growth Officer,
Bluestream Health

“We have been working with the healthlaunchpad team for a year now and they deliver! They are an integral part of our team. What sets them apart is deep experience in selling technology to healthcare, strong strategic insight and really strong digital work, especially in content, SEO and ABM.“

Ben Person

VP Global Marketing, Nuvolo

"I have really enjoyed partnering with Adam and  healthlaunchpad over the past few years as we’ve looked to grow awareness in the healthcare market and refine our healthcare marketing strategy. Adam brought his deep experience in healthcare marketing especially for the c-suite and gave us guidance around how to position our message, define the overall healthcare marketing plan and most importantly how to elevate our brand to show that we are thought leaders in healthcare.”

Sandra Powell-Elliott

VP Life Sciences Innovation
Hackensack Meridian Health

"Adam has the hands-on experience in what it takes to build a successful healthcare technology business. He is a strategic thinker who gets the healthcare market and a great advisor to anyone trying to grow their healthcare business."

Latest Blog Posts


The Four A’s to Weather the Coming Downturn

September 27, 2022

Yup, it’s here again. The R word. There are a million blog posts with advice on how to best prepare for the coming Recession. Many of them will tell you a recession is the best time to invest in marketing. This is true, but it’s also the worst best piece of advice anyone can give

The Four A’s to Weather the Coming Downturn
What is ABX the buyer journey

What is ABX? Part 2 Why ABX is the Answer

September 12, 2022

This is part 2 in answering the question, what is ABX? In part 1, we explained the problems that ABX addresses. In part 2, we go into what ABX is, but first, why is ABM so effective? Why ABM Is Taking Hold There are many definitions of Account-based Marketing. In our view, ABM is about

What is ABX? Part 2 Why ABX is the Answer
Dr. Dean explaining the role of ethnography in healthcare marketing

Healthtech Marketing Podcast – The Power of Ethnography, Dean Browell, Ph.D.

September 10, 2022

“Living among gorillas” is an expression you will hardly come across when it comes to healthcare marketing. But you will in this podcast. Talking to Adams Turinas, the CEO & Founder of healthlaunchpad, Dean Browell, Ph.D. , an ethnographer and Chief Behavioral Officer of Feedback, reveals how their innovative ethnographic firm relies on customers’ insights.

Healthtech Marketing Podcast – The Power of Ethnography, Dean Browell, Ph.D.
Barriers Addresed by Account Based Experience

What is Account-Based Experience(ABX)? Part 1 – Overcoming Barriers

September 6, 2022

If you are a B2B marketer, you have undoubtedly heard about Account-based Marketing (ABM). This has been around for a while and is becoming THE way to market for B2B firms. ABM is evolving. The next phase in the evolution is Account-based Experience or ABX. In many ways, it is more than an evolution, it’s

What is Account-Based Experience(ABX)? Part 1 – Overcoming Barriers
healthtech content marketing

11 Healthtech Content Marketing Ideas to Boost Your Business

August 28, 2022

Effective content marketing starts with brilliantly written content, but that’s only half the battle. Content is the fuel that keeps your marketing engine going. How you market this content is just as important. In this post, I will share healthtech content marketing ideas we use to help our clients boost the effectiveness of their content

11 Healthtech Content Marketing Ideas to Boost Your Business
ABM playbook

How to Create an ABM Playbook For Healthcare

August 24, 2022

In this post, I will describe how we create an ABM Playbook. This is our method for defining your account-based marketing plan. This is typically done over 4-6 weeks through multiple collaborative workshops with our clients.  These workshops are where we learn about your business and share ideas, insights, and experiences from other projects. We

How to Create an ABM Playbook For Healthcare
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