Healthcare technology marketing leaders face increasing pressure to justify their budgets while driving measurable results. When it comes to setting budgets, traditional approaches of allocating a percentage of revenue to marketing are proving insufficient for today’s data-driven executives and boards. The latest analysis from Ray Rike and Benchmarkit is a
Your Pipeline Growth Partner
The Healthcare Technology Marketing
Agency with a Difference
What Sets Health Launchpad Apart
Deep healthcare technology buyer understanding
Proven sales pipeline growth strategy
Healthcare-focused content expertise
Full-stack, tech-enabled marketing capabilities
Serving Today’s and Tomorrow’s Healthcare Technology Leaders
How Can We Help You Reach Your Pipeline Goals?
Pipeline Growth Services
A comprehensive approach to sales pipeline growth based on how healthtech buyers buy using Account Based Marketing (ABM) principles.
Content Development and Messaging
A proprietary technique for effective messaging and content development that engages and converts healthtech buyers.
Strategic Advisory Services
A deep level of industry expertise combined with our exclusive data and analysis frameworks helps you solve your biggest strategic challenges.
Served over 40 healthtech clients since 2020
Leadership team with 9 decades of healthtech experience
Generating $1-$5M in sales
pipeline per client
Delivering 3-4X potential
sales ROI
"We have been experimenting with ABM as an organization for some time. Health Launchpad helped get it moving. They developed a strategy based on deep insights about the buyer collective and created an ABM program to help us engage prospects across a tightly defined set of accounts. Based on their vision for using ABM and the early results achieved, we feel we have a path to scale ABM."
Ross Whittaker
Director North America Marketing
InterSystems
An All-star Line-up
B2B healthcare requires specialized skills and experience. Which is exactly what you can expect from our collective approach: The best ideas, from earth’s top health tech marketing and sales professionals.
Looking to Grow? Lets Talk
Need a new—or optimized—growth strategy? Hey, everyone does.
Thirty minutes, no obligation. We’ll talk about your business, what you’re trying to achieve, how you’re targeting, how you’re engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective Growth program. An especially useful conversation if you're stuck or concerned that your programs are underperforming.
Following this session, we’ll provide – again, at zero cost to you:
Our Latest Thinking
Why CAC Ratios Could Be Healthtech Marketing Leaders Secret Weapon
Start with Who
The Critical Foundation of Successful B2B Healthcare Marketing You’ve likely heard Simon Sinek’s famous advice to “Start with Why.” While understanding your purpose is essential, there’s an equally important principle when it comes to B2B marketing in healthcare technology: Start with Who. I’ve been involved in healthcare technology marketing in
What Drives Healthcare IT Purchases? Insights from the Latest HIMSS Study
In this episode of The HealthTech Marketing Show, host Adam Turinas sits down with Matt Carollo from HIMSS Media to discuss the findings of the latest Healthcare IT (HIT) Buyer Study. They explore how healthcare technology buyers make purchasing decisions, the role of content in influencing these decisions, and the
5 Years and going strong!
I unveiled Health Launchpad with a post on LinkedIn at noon on March 5th, 2020. I planned to attend the HIMSS Global Conference in Orlando, where I would tell the healthtech world about my new venture. ..But at 12:01 on March 5th, 2020, HIMSS announced canceling the 2020 global conference.
The Evolving Healthcare IT Buyer Journey
Key Insights from HIMSS Research We were lucky to get a sneak peek at the recently released 2025 Healthcare IT Buyer Survey from HIMSS. This offers a glimpse into how these dynamics are shifting. And they are shifting! We had the honor of presenting the 2024 research. The 2025 study
10 Things to Consider When Choosing a Healthtech Marketing Agency
How do you choose the right healthtech marketing agency? There are so many options. As the leader of a healthtech marketing agency, my opinion may seem biased, so I asked for help to provide an objective viewpoint. My amazing colleagues, Lea Chatham and Mark Erwich, together have more than four
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