According to research we conducted with the Healthtech Marketing Network, a community of 200+ healthcare technology marketing leaders, most marketing teams in our market are using AI for a few use cases. Most are using AI in content creation and market research. A few are using it for video production.
The Health Tech Marketing and Sales Experts
Uniquely Qualified to Help Firms Like Yours Create Better Ways to Grow
Serving Today’s (and Tomorrow’s) Healthcare Technology Leaders
Our clients range from high-growth, venture-backed healthcare startups to established global leaders in healthcare technology and services.
From Strategy Through Execution
We bring deep health tech marketing talent, a fine-tuned ABM (account-based marketing) process, customer-driven growth strategies, and the right technology to execute and optimize campaigns.

Customer-driven Strategies
See results now while reimagining how you market long term. Our Total Customer Growth approach reveals how your buyers buy – and how we can accelerate the sales cycle.

ABM
Acceleration
Don’t tell anyone, but ABM is our superpower. We wrote the book – well, a book – on it. So if you’re ready to get started, but not sure how, congratulations! you’ve come to the right place.

Intent-based Demand Generation
We’ve built an end-to-end healthcare growth engine. Our advanced ABM platform includes third-party intent data and creates demand via targeted messaging and content to create demand and generate leads.

4-Corner Inbound Engine
Content + SEO + Social Media + Partnerships = Success. It's how we built our business, and it works. Let us show you how to build authority and attract your next customers.

Marketing-as-a-Service
Health Launchpad is like having an in-house marketing department on tap. Access our solutions for demand generation, content marketing, paid search and social, SEO, PR, event planning, even fractional CMOs.

Growth
Enablement
We’ll help you optimize how your marketing, sales and customer success teams operate, improve your processes and performance, create playbooks, and upskill your team.

Served over 40 clients since launch in 2020

Leadership team with over 200 years of experience

Thousands of opportunities identified for clients

Network of 200 healthtech marketing leaders
An All-star Line-up
B2B healthcare requires specialized skills and experience. Which is exactly what you can expect from our collective approach: The best ideas, from earth’s top health tech marketing and sales professionals.
Looking to Grow? Lets Talk
Need a new – or optimized – growth strategy? Hey, everyone does.
Thirty minutes, no obligation. We’ll talk about your business, what you’re trying to achieve, how you’re targeting, how you’re engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective ABM program. An especially useful conversation if your ABM program – like many – is stuck or underperforming.
Following this session, we’ll provide – again, at zero cost to you:
Our Latest Thinking

Ten Ways To Improve Team Productivity With AI

The Four Personas of Healthcare Technology Marketing Leaders
Which One Are You? Over the last couple of years, we have spoken with dozens of healthcare technology marketing leaders. It seemed like there were several key personality traits that defined the type of marketing leader they each were. So I thought, “I wonder if we can create personas that

AI Adoption in Healthtech Marketing
In the last six months, we have run two surveys on AI adoption across the healthcare technology market. These surveys were conducted with members of the Healthtech Marketing Network. Members are chief marketing officers, VPs, and marketing directors across healthcare software and technology services businesses. A Big Shift in Adoption

Is flat the new up with SEO?
Six months ago, I shared that our search-driven traffic had dropped 17% in the prior 6 months. The root cause? AI. It was driving me nuts. SEO and especially non-branded terms had helped to drive 10X growth in website traffic since 2020 There seemed to be two significant factors behind

Why You Should be Spending More on Brand Awareness
Given my obsession with pipeline growth, it may seem a little odd for me to be advocating that you spend more on something as old school as building brand awareness. And especially as it’s hard to attribute spending on brand awareness campaigns to revenue. Given the focus on ROI, how

The New Rules of Marketing Measurement in Healthcare Tech
According to The Healthtech Marketing Network, the biggest issue facing health tech marketers in 2025 is how to develop new frameworks for measuring their impact and how that aligns with modern buying behavior. Here is a simple checklist to help you take the first step. STOP: Chasing lead volume metrics
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