I recently had a great chat with the wonderful Bonni Kaplan DeWoskin, an expert in Healthcare B2B2C. Currently, Bonni is a fractional CMO with extensive experience running B2B2C programs for health tech, homecare, and other healthcare sectors. I sat down with Bonni for the Healthtech Marketing Show to get some
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Our clients range from high-growth, venture-backed healthcare startups to established global leaders in healthcare technology and services.
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We bring deep health tech marketing talent, a fine-tuned ABM (account-based marketing) process, customer-driven growth strategies, and the right technology to execute and optimize campaigns.
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See results now while reimagining how you market long term. Our Total Customer Growth approach reveals how your buyers buy – and how we can accelerate the sales cycle.
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Don’t tell anyone, but ABM is our superpower. We wrote the book – well, a book – on it. So if you’re ready to get started, but not sure how, congratulations! you’ve come to the right place.
Intent-based Demand Generation
We’ve built an end-to-end healthcare growth engine. Our advanced ABM platform includes third-party intent data and creates demand via targeted messaging and content to create demand and generate leads.
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Content + SEO + Social Media + Partnerships = Success. It's how we built our business, and it works. Let us show you how to build authority and attract your next customers.
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We’ll help you optimize how your marketing, sales and customer success teams operate, improve your processes and performance, create playbooks, and upskill your team.
The State of ABM in Healthcare Technology
Learn where your peers are in adopting ABM
"The Health Launchpad team has helped us accelerate our ABM journey. In our first year, we successfully piloted ABM with them. We saw positive results and learned enough to take this to the next level. We are now implementing a fully-scaled ABM model including digital advertising and excellent new content. Their approach to ABM is second to none."
Jacobia Solomon EMBA
President, AMN Healthcare Language Services
"We have been experimenting with ABM as an organization for some time. Health Launchpad helped get it moving. They developed a strategy based on deep insights about the buyer collective and created an ABM program to help us engage prospects across a tightly defined set of accounts. Based on their vision for using ABM and the early results achieved, we feel we have a path to scale ABM."
Ross Whittaker
Director North America Marketing
InterSystems
"Health Launchpad was our marketing partner for over two years until we sold our company. Adam and the team were partners in truest sense of the word. They got the job done day in day out and acted with a real sense of accountability in delivering results. They went above and beyond, even introducing us to the right partner in helping us get acquired."
Daniel Scalisi
Chief Growth Officer, Bluestream Health
"Adam and his Health Launchpad team have been excellent team members for building our healthcare vertical. They helped us quickly gain insight directly from prospects to understand where we can add the most value to our healthcare customers. They were also great partners in developing our go-to-market strategy and executing a set of programs that generated strong pipeline. Highly recommend!"
Dan Schreff
VP of Marketing, Cross Screen Media
"Adam Turinas and his team at Health Launchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today's movers and shakers, and they deliver professional-grade strategy plus tactical deliverables - on time and within budget."
Jon Samsel
VP Global Marketing, Verimatrix
"We love Health Launchpad's marketing as a service model. It’s not like a typical agency. They truly act like an extension of our team. We get strategic advice based on deep knowledge of the healthcare market. They have a very sound methodology based on ABM principles. The work is excellent and based on real customer insight."
Peter Doulas, CEO
KeyOps
"Working with Health Launchpad was like working with an extension of our team. They hit the ground running and quickly came up to speed on a very complex business model. The value of their healthcare experience showed throughout the process as we navigated the complex task of helping clients understand the value of our therapies. when it comes to activating and enabling our team, Health Launchpad did an amazing job."
Jeremy Landis, CTO & CPO Restore Hyper Wellness
Restore
An All-star Line-up
B2B healthcare requires specialized skills and experience. Which is exactly what you can expect from our collective approach: The best ideas, from earth’s top health tech marketing and sales professionals.
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Need a new – or optimized – growth strategy? Hey, everyone does.
Thirty minutes, no obligation. We’ll talk about your business, what you’re trying to achieve, how you’re targeting, how you’re engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective ABM program. An especially useful conversation if your ABM program – like many – is stuck or underperforming.
Following this session, we’ll provide – again, at zero cost to you:
Latest Blog Posts
Our Latest Thinking
Best Practices Healthcare B2B2C
Start With the Right Account-Based Marketing Metrics and Work Backwards
Jointly written with Mark Erwich, PrincipalI want to suggest a different way of thinking about account-based marketing (ABM). Start with what you want to measure and work backward. Specifically, which account-based marketing metrics give you a clear picture of how your marketing is improving its outcomes?This notion came up in
Educating the C-Suite on the Value of Marketing
A Practical Guide Based on Feedback from Over Forty Healthtech Marketing LeadersIt is well-known that the average tenure of a Chief Marketing Officer is around two years. One of the reasons may be that the C-Suite has a poor understanding of the value of marketing.According to the Healthtech Marketing Network
How to Use AI in B2B Inbound Marketing
And What to Avoid This post will provide some “Dos and don’ts” for using AI in B2B inbound marketing. Specifically, we will discuss how AI-based functions like Search Generative Experience need to be considered in your strategy and your content plans. In Summary, You Need to: Get to know what
The Untapped and Misunderstood Opportunity in Rural Health
In this episode of the Healthtech Marketing Show, Karsten Russell-Wood, the Chief Marketing and Experience Officer of Equum Medical and I talked Rural Health. For a city boy like me, this was an excellent education. Listen to the Episode Rural Health is a Misunderstood Market According to Karsten, the healthcare
How is AI Making an Impact on SEO with Karen Finn, PhD and Danny Goodwin
Is AI making an impact on SEO? You bet! AI is starting to hurt many people’s SEO strategies. In this week’s episode, host Adam Turinas takes a hard look at the impact of AI on Search. Adam is joined by Danny Goodwin, Managing Editor of Search Engine Land & SMX
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