This post is to help anyone weighing up the benefits of account-based marketing. This should help you make the case that 2025 is the year you move from thinking about it to doing it. If you are Thinking About ABM, You Are Not Alone Earlier this summer, we polled our
The Health Tech Marketing and Sales Experts
Uniquely Qualified to Help Firms Like Yours Create Better Ways to Grow
Serving Today’s (and Tomorrow’s) Healthcare Technology Leaders
Our clients range from high-growth, venture-backed healthcare startups to established global leaders in healthcare technology and services.
From Strategy Through Execution
We bring deep health tech marketing talent, a fine-tuned ABM (account-based marketing) process, customer-driven growth strategies, and the right technology to execute and optimize campaigns.
Customer-driven Strategies
See results now while reimagining how you market long term. Our Total Customer Growth approach reveals how your buyers buy – and how we can accelerate the sales cycle.
ABM
Acceleration
Don’t tell anyone, but ABM is our superpower. We wrote the book – well, a book – on it. So if you’re ready to get started, but not sure how, congratulations! you’ve come to the right place.
Intent-based Demand Generation
We’ve built an end-to-end healthcare growth engine. Our advanced ABM platform includes third-party intent data and creates demand via targeted messaging and content to create demand and generate leads.
4-Corner Inbound Engine
Content + SEO + Social Media + Partnerships = Success. It's how we built our business, and it works. Let us show you how to build authority and attract your next customers.
Marketing-as-a-Service
Health Launchpad is like having an in-house marketing department on tap. Access our solutions for demand generation, content marketing, paid search and social, SEO, PR, event planning, even fractional CMOs.
Growth
Enablement
We’ll help you optimize how your marketing, sales and customer success teams operate, improve your processes and performance, create playbooks, and upskill your team.
Served over 40 clients since launch in 2020
Leadership team with over 200 years of experience
Thousands of opportunities identified for clients
Network of 200 healthtech marketing leaders
"The Health Launchpad team has helped us accelerate our ABM journey. In our first year, we successfully piloted ABM with them. We saw positive results and learned enough to take this to the next level. We are now implementing a fully-scaled ABM model including digital advertising and excellent new content. Their approach to ABM is second to none."
Jacobia Solomon EMBA
President, AMN Healthcare Language Services
An All-star Line-up
B2B healthcare requires specialized skills and experience. Which is exactly what you can expect from our collective approach: The best ideas, from earth’s top health tech marketing and sales professionals.
Looking to Grow? Lets Talk
Need a new – or optimized – growth strategy? Hey, everyone does.
Thirty minutes, no obligation. We’ll talk about your business, what you’re trying to achieve, how you’re targeting, how you’re engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective ABM program. An especially useful conversation if your ABM program – like many – is stuck or underperforming.
Following this session, we’ll provide – again, at zero cost to you:
Latest Blog Posts
Our Latest Thinking
The Benefits of Account-based Marketing in Healthcare
Mastering the Art of Buying Group Engagement Part 1
This is part 1 of a two-part article on the B2B journey and how recent research has led to a redesign of the B2B marketing model around engaging Buying Groups rather than focusing on leads. We covered this topic in depth in the most recent episode of our podcast. Listen
Five Healthcare Account-based Marketing Case Studies
In these five account-based marketing case studies you will learn that ABM in B2B healthcare demands strategic focus on high-value accounts, personalized engagement, using data-driven insights. The key to success in these account-based marketing case studies is cross-functional collaboration, which is bolstered by deep industry-specific expertise. This is not for
How to Leverage Emerging AI Tools for Content Creation, Research and Communication
Over the last two years, healthtech marketers have experimented with AI tools. A few have adopted AI at scale. We recently gathered over twenty healthtech marketing leaders to discuss how they were using AI and to provide fresh perspectives on several emerging tools. This post summarizes key insights from these
AI and Marketing – Latest Foundations with Casey Meehan
In this episode of the Healthtech Marketing Show, Adam Turinas is joined by AI expert Casey Meehan to get the latest insights and updates on AI in marketing. This includes the latest developments, tools, and strategies reshaping how marketers approach their work in the age of artificial intelligence. Listen to
ABM Benchmarks To Track Your ABM Journey
If you have started the ABM journey, how do you know how your progress compares to best practices? To help you, we have developed a simple checklist of ABM benchmarks that will help you track your progress. ABM Benchmarks Based on Proprietary Research In June, we published the State of
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