Your Pipeline Growth Partners
for Healthcare Technology

AI-Powered Healthcare IT Marketing Agency Specializing in ABM, Demand Generation, Content, and Creative

Proud to Work With Firms Like These

Deep Healthcare Buyer Insight

Experts with a century of experience understanding complex healthcare buyer journeys

Proven Pipeline Growth

Battle-tested, AI-powered processes, tools and skills helping clients grow their pipeline

HLP BrAIn NEW

Our proprietary AI stack that unleashes our expertise in B2B healthcare, deep buyer insights and market dynamics

40+

Healthcare Technology Firms Served in 5 Years

18

Healthtech
Brands Created or Revitalized

83%

Target account engagement achieved across ABM campaigns

30-40X

ROI in pipeline generation value (SQLs)

How Can We Help You Grow?

ABM & Demand Generation

Dynamic, targeted programs and campaigns that generate and convert marketing-driven pipeline

Content & Creative

Compelling messaging, content and creative campaigns that build brands and demand

AI Empowerment NEW

Transform your team with the power of AI with our 3-step program to create an AI-Forward team

AI Optimization (AIO) NEW

Ensure your website content is found by your buyers using AI Overviews and Generative AI applications.

NEW On-demand healthtech marketing. No retainers. No reboots.

Get AI-enhanced healthtech marketing expertise, creative talent, content, and demand generation campaigns — on tap, whenever you need them.
Perfect for marketing teams that don’t need a full-time agency but want access to proven healthtech experts on demand.

HLP BrAIn

NEW We’ve combined decades of healthtech marketing experience with the power of AI.

We’ve built a secure knowledge base of best practices, templates, buyer insights, and research — all connected to custom GPTs and AI agents.
The result: we work faster, think smarter, and deliver more impact for our clients.

Examples of Our Work

Looking For New Growth Ideas?

Let's talk!

We will discuss your business, what you’re trying to achieve, and your current approach. We will share ideas on strategies and tactics that work, how to engage buyers and how to develop a modern B2B marketing model.


If you're stuck and looking for new ideas, what do you have to lose? 


In the session we will provide (at zero cost to you):

  • 2-3 powerful ideas
  • Tools and templates you’ll find useful
  • Relevant articles and videos
  • Recommended solutions

Client Testimonials

Jacobia Solomon
“The Health Launchpad team has helped us accelerate our ABM journey. In our first year, we successfully piloted ABM with them. We saw positive results and learned enough to take this to the next level. We are now implementing a fully-scaled ABM model including digital advertising and excellent new content. Their approach to ABM is second to none.”
— Jacobia Solomon, President, AMN Healthcare Language Services
Daniel Scalisi
“Health Launchpad was our marketing partner for over two years until we sold our company. Adam and the team were partners in the truest sense of the word. They got the job done day in day out and acted with a real sense of accountability in delivering results. They even introduced us to the right partner in helping us get acquired.”
— Daniel Scalisi, Chief Growth Officer, Bluestream Health
Dan Schreff
“Adam and his Health Launchpad team have been excellent team members for building our healthcare vertical. They helped us quickly gain insight directly from prospects to understand where we can add the most value to our healthcare customers. They were also great partners in developing our go-to-market strategy and executing a set of programs that generated strong pipeline. Highly recommend!”
— Dan Schreff, VP of Marketing, Cross Screen Media
Ross Whittaker
“We have been experimenting with ABM as an organization for some time. Health Launchpad helped get it moving. They developed a strategy based on deep insights about the buyer collective and created an ABM program to help us engage prospects across a tightly defined set of accounts. Based on their vision for using ABM and the early results achieved, we feel we have a path to scale ABM.”
— Ross Whittaker, Director North America Marketing, InterSystems
Jon Samsel
“Adam Turinas and his team at Health Launchpad are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today's movers and shakers, and they deliver professional-grade strategy plus tactical deliverables — on time and within budget.”
— Jon Samsel, VP Global Marketing, Verimatrix
Peter Doulas
“We love Health Launchpad's marketing as a service model. It’s not like a typical agency. They truly act like an extension of our team. We get strategic advice based on deep knowledge of the healthcare market. They have a very sound methodology based on ABM principles. The work is excellent and based on real customer insight.”
— Peter Doulas, CEO, KeyOps
Jeremy Landis
“Working with Health Launchpad was like working with an extension of our team. They hit the ground running and quickly came up to speed on a very complex business model. The value of their healthcare experience showed throughout the process as we navigated the complex task of helping clients understand the value of our therapies. When it comes to activating and enabling our team, Health Launchpad excelled.”
— Jeremy Landis, CTO & CPO, Restore Hyper Wellness
Jacobia

"The Health Launchpad team has helped us accelerate our ABM journey. In our first year, we successfully piloted ABM with them. We saw positive results and learned enough to take this to the next level. We are now implementing a fully-scaled ABM model including digital advertising and excellent new content. Their approach to ABM is second to none."

Jacobia Solomon EMBA

President, AMN Healthcare Language Services

Jacobia

"The Health Launchpad team has helped us accelerate our ABM journey. In our first year, we successfully piloted ABM with them. We saw positive results and learned enough to take this to the next level. We are now implementing a fully-scaled ABM model including digital advertising and excellent new content. Their approach to ABM is second to none."

Jacobia Solomon EMBA

President, AMN Healthcare Language Services

FAQs

What makes Health Launchpad different from traditional healthcare marketing agencies?

Health Launchpad stands apart as a healthcare marketing agency purpose-built for technology companies. We combine deep healthtech expertise with a performance-driven approach that ties every activity to measurable outcomes. Our proprietary AI-enabled platform, the HLP BrAIn, enhances strategy, targeting, and content development, helping clients accelerate growth faster than traditional agencies.

Who does Health Launchpad work with?

We partner exclusively with healthcare technology firms—companies selling into health systems, payers, and life sciences organizations. Our clients range from early-stage innovators to established enterprises looking to modernize their go-to-market strategies and improve pipeline performance.

How does Health Launchpad help clients generate demand?

We build demand by aligning strategy, content, and activation through Account-Based Marketing (ABM). Our framework helps clients identify high-value accounts, develop targeted messaging, and orchestrate multi-channel campaigns. Learn more about our ABM services at https://healthlaunchpad.com/abm-demand-generation/.

What is the HLP BrAIn platform?

The HLP BrAIn is our proprietary AI-powered system that supports persona development, message testing, campaign optimization, and performance analysis. It enables us to deliver better insights, smarter targeting, and faster execution for our clients. Visit https://healthlaunchpad.com/ai-enablement-services-new/ to learn more about our AI Enablement Services.

What results can clients expect from working with Health Launchpad?

Our clients typically see improved pipeline velocity, more efficient marketing operations, and greater sales alignment. We’re obsessive about performance measurement—tying every campaign to quantifiable business outcomes. Explore case studies and results at https://healthlaunchpad.com/strategic-advisory/.

How does Health Launchpad integrate AI into its marketing services?

AI is embedded across our approach—from audience segmentation to content development and campaign optimization. Our AI Enablement services help clients responsibly adopt AI tools within their marketing operations. Learn more at https://healthlaunchpad.com/ai-enablement-services-new/.

Where can I learn more about the Health Launchpad team and philosophy?

You can meet our leadership team, explore our company values, and see why we’re passionate about transforming healthcare marketing at https://healthlaunchpad.com/healthtech-marketing-agency/.

How does Health Launchpad approach messaging and content strategy?

We start by deeply understanding the healthcare buyer’s journey—each persona, pain point, and decision stage. Our team then crafts messaging frameworks and content plans that resonate with clinical, operational, and IT stakeholders. Every asset is mapped to business objectives and performance metrics. Learn more at https://healthlaunchpad.com/content-and-messaging/.

What kinds of content does Health Launchpad create for healthcare technology companies?

We develop a full range of content—from thought leadership pieces and buyer guides to case studies, videos, and nurture sequences. Each piece is designed to build credibility and move buyers closer to decision. Our focus is on relevance, quality, and measurable impact across campaigns. Explore more at https://healthlaunchpad.com/content-and-messaging/.

What is AIO and how does Health Launchpad use it?

AIO stands for Artificial Intelligence Optimization. It’s the practice of structuring content so that AI systems—like ChatGPT, Perplexity, and Google’s AI Overviews—can understand, extract, and cite it. Health Launchpad applies AIO techniques across all our web content, ensuring our clients’ expertise is visible and trustworthy in AI-generated answers. Learn more at https://healthlaunchpad.com/ai-enablement-services-new/.

Why is AIO important for healthcare technology marketers?

AIO is becoming the new SEO. As buyers increasingly turn to AI tools for information, your content needs to be discoverable and credible in that environment. We help healthcare technology firms future-proof their digital presence through AIO strategies—integrating schema markup, FAQs, and AI-ready content structures.

The Modern B2B Healthcare Technology Marketing Playbook

Adapt to the new reality of healthcare purchasing decisions.

Our Latest Thinking

Optimizing for AI Search

How We Grew Inbound Meetings 89% by Optimizing for AI Search

 Over the last six months, Health Launchpad has seen inbound meetings grow by 89% year over year, direct and referral traffic increase by 3.6x, and session engagement run 35% longer from AI-sourced visitors. Perhaps most telling, prospects are regularly showing up to first calls already familiar with who we

How We Grew Inbound Meetings 89% by Optimizing for AI Search
inbound opportunities

How We Grew Inbound Opportunities from the AI Engines – And What You Can Do Too

By Adam Turinas, CEO, Health Launchpad  Here’s something I didn’t expect to be writing this year: our inbound pipeline is up 89% over the past two quarters. In Q1 alone, it’s up 260% year-on-year. We’re getting more meetings, from better-fit prospects, who are converting faster than ever before.  The reason?

How We Grew Inbound Opportunities from the AI Engines – And What You Can Do Too
events

How Intimate Events Drive Deeper Pipeline

 In this episode, I sit down with two guests who are doing something genuinely different in the world of healthcare events, and they represent two very different moments in the buyer journey. First, Jane Bogue, SVP and Chief Growth Officer at CHIME, gives a refreshingly honest take on how

How Intimate Events Drive Deeper Pipeline
Event marketing

What Actually Makes Event Marketing Work in Healthtech

 Big events like HIMSS and VIVE are the biggest single investment for many health tech marketing companies. They serve many needs, but there is always an expectation of a positive ROI from them. In this week’s episode, I go deep with two highly experienced and brilliant health tech marketers

What Actually Makes Event Marketing Work in Healthtech
Pipeline Growth Strategy

How to Develop a Long-term AI-driven Pipeline Growth Strategy and Roadmap

By Adam Turinas, CEO of Health Launchpad Originally posted on LinkedIn April 9, 2026 The promise of AI’s impact on marketing is mind-blowing, but the reality is that most marketers are a bit stuck. The Expectation Gap Based on two surveys across 110 healthtech marketing leaders, one thing is very

How to Develop a Long-term AI-driven Pipeline Growth Strategy and Roadmap

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