It's like having a full-scale in-house marketing department on tap as you need it
What you get with Marketing-as-a-Service
The healthlaunchpad team is a network of talented and expert consultants, all with healthcare experience. We assemble a team based on your specific needs.
And we have no offices, no full-time operation staff, so no overhead. Your budget is put to work generating results not wasted on expensive overhead.
What Our Clients Say
Healthlaunchpad was our marketing partner for over two years until we sold our company. Adam and the team were partners in truest sense of the word. They got the job done day in day out and acted with a real sense of accountability in delivering results. They went above and beyond, even introducing us to the right partner in helping us get acquired.
Chief Growth Officer, Bluestream Health
We love Healthlaunchpad’s marketing as a service model. It’s not like a typical agency. They truly act like an extension of our team. We get strategic advice based on deep knowledge of the healthcare market. They have a very sound methodology based on ABM principles. The work is excellent and based on real customer insight.
Our Marketing Services
Each long-term relationship is led by a fractional Chief Marketing Officer who has spent decades on the front lines of sales and marketing and has deep experience in healthcare technology. These are executives who you would normally find leading marketing for multi-billion dollar organizations.
Many agencies are great at creating brand marketing but how many really get the healthcare market and what it takes to sell to technology to healthcare organizations? At healthlaunchpad, we excel at solving brand and marketing problems for healthtech companies and translate this into winning strategy. Check out our case studies.
ABM is becoming THE way to market to healthcare organizations. Implementing ABM best practice is baked into everything we do. This includes building Target Account Lists, implementing Intent Data tools, creating a winning digital marketing strategy and reaching out to highly targeted prospects via LinkedIn and email.
The US Healthcare market is $4 Trillion opportunity but it's an incredibly hard market to enter successfully. We speak from experience, having launched multiple healthcare technology and services businesses. We can help you mitigate the risks, enter the market successfully and even help you get your first customers. We do this through a battle-tested methodology, we have used for our own businesses and our clients.
Creating great content for healthtech buyers is hard. You have to excel at creating engaging content, you have to understand the unique characteristics of healthcare buyers and you have to be adept at getting to grips with deeply technical issues. The healthlaunchpad content marketing team excels at this. It’s all we do and we do a lot of it.
We all know that social media has the potential to be an incredibly powerful tool in the marketing arsenal. The problem is that most companies struggle to do it well. Social Media is a special passion at healthlaunchpad. We have built our own business through the use of social media and creating social networks. Let us teach you how to do it. Everything we do is grounded in customer insight, deep experience in social media and digital marketing strategy.
Digital Martketing Strategy
Your digital marketing strategy is critical. Paid search and social, along with sponsored media programs can be one of the biggest expenses for healthtech marketers. You can waste a lot of money with a partner who doesn’t fully understand the healthcare market. The digital marketing team at healthlaunchpad combines deep experience in demand generation AND in selling to healthcare.
Search Engine Optimization
An effective SEO program could be one your greatest marketing assets. The fact is, very few companies do it well and honestly most agencies just pay lip service to it. At healthlaunchpad, we are obsessed with SEO and it has been critical in our own growth. Let us show you how to do it well.
Webinar Marketing and Virtual Events
Using virtual events, especially webinars have proven to be one of the most important parts of a digital marketing strategy in the last few years. We LOVE webinars. We run webinars monthly for our own business and we create, host and market webinars for our clients all the time. Can we do one for you?
A Few Examples of What We do
You can find more examples of content we have created here.
How can we help you?
Lets schedule a call to understand your goals.
In a 30-minute call, we will listen to what you are working on and what's stopping you from achieving your goals. We will give you objective advice and develop an approach and select a team designed to address your specific challenges.