In this episode of the Healthtech Marketing Show, Adam Turinas is joined by AI expert Casey Meehan to get the latest insights and updates on AI in marketing. This includes the latest developments, tools, and strategies reshaping how marketers approach their work in the age of artificial intelligence.
Listen to the Episode
Casey introduces his IPO (Input, Process, Output) framework and recommends using a 90-day sprint approach to adopt AI effectively. Casey offers practical advice on continuously pushing the boundaries of AI tool capabilities while maintaining the human touch in marketing efforts.
The discussion covers new tools like Notebook LM for research and knowledge base creation, as well as the updated capabilities of Claude 3.5 Sonnet.
“Notebook LM is the best attempt I’ve seen at creating a knowledge base with this material. There’s a whole lot of art that goes into building the system that that AI goes in, looks at those source materials, and Google has really nailed it.”
Adam shares his experience with declining website traffic, which could be due to AI-generated content, and discusses strategies for adapting to these changes.
“Here’s something that a nasty little thing that we found is that my website traffic healthlaunchpad.Com website traffic. grew 9 percent month on month steadily for three years. At the beginning of this year, it plateaued and has now declined on the site by 17%. I’ve been working with our SEO expert, the awesome Karen Finn, PhD. And Karen said, I think it’s, AI.”
This quote effectively illustrates the potential negative impact of AI on SEO, highlighting a real-world example of declining website traffic that may be attributed to AI-generated content. It captures the surprise and concern that many marketers might feel when encountering unexpected changes in their SEO performance due to AI advancements.
Adam and Casey discuss the growing importance of AI-powered search tools like Perplexity and strategies for making content citable by these new platforms.
In this episode, you will learn:
- The latest developments in AI tools and their impact on marketing strategies
- How to implement AI effectively in your organization using the IPO framework and 90-day sprints
- Insights into cutting-edge tools like Notebook LM and Claude 3.5 Sonnet
- The potential impact of AI-generated content on SEO and website traffic
- Strategies for maintaining visibility in an increasingly AI-dominated search landscape
- Best practices for balancing AI usage with human input in content creation
- Tips for leveraging AI in personal projects to build skills applicable to work
Health Launchpad has covered this topic extensively. Check out the AI Resource Center.