If Accounts are the atomic unit of ABM, then buying groups are the protons and electrons.
The Buyer Journey is one of the pillars of an effective B2B and ABM strategy. It’s
There is a debate in some B2B circles about the value of personas. So, are they useful
The atomic unit of ABM and B2B Marketing is the target account. The sub-atomic unit
Buyer Journeys are the foundation of a customer-centric approach to marketing. They
Being buyer journey-driven
In this post, we will explain how to use the buyer journey
In this post, we will help you create a detailed buyer journey that you can use in