March 11, 2024
In this week’s episode of the Healthtech Marketing Show, I delve into the GTM strategies employed by two exciting Healthcare AI startups. My interviews with two up-and-coming star CEOs, Matt Ko and David Zakariaie, demonstrate two very different GTM approaches. Personal Journeys: Turning Challenges into Opportunities In today’s rapidly evolving healthcare industry, artificial intelligence (AI)
March 8, 2024
In this post, I will dive into a subject that is both exciting and terrifying. What is AI’s impact on SEO, particularly the coming of Search-Generative Experience (SGE)? As healthcare technology marketers, we rely on search engine optimization (SEO) and content marketing to attract prospective buyers. However, the SEO and content marketing playbook could be rewritten if and when Google scales up Search Generative Experience (SGE).
March 6, 2024
I am a passionate about inbound marketing. In this post, I will share what I have learned works. We call it the 4-Corner Inbound marketing Model. I have found that 50% of new business comes from our inbound marketing model. The other 50% originates from referrals, likely heavily influenced by the content they’ve been exposed to through our inbound approach.
March 2, 2024
I recently had the pleasure of speaking with JD Whitlock, the Chief Information Officer (CIO) at Dayton Children’s Hospital, on The Healthtech Marketing Show. This is a deep dive into healthcare CIO challenges and how this impacts how you sell to them.
March 1, 2024
We hear a lot of discussion about how to use AI to increase productivity in marketing. Artificial intelligence (AI) tools like ChatGPT and Claude are revolutionizing marketing by automating tedious tasks and generating high-quality content. Savvy marketers are integrating these tools into their workflows to do more with less and free up time for strategic thinking.
February 23, 2024
Today, I want to share my perspective on how data empowers strategic decision-making in three crucial revenue growth areas: sales planning, forecasting, and optimization. This approach will help your team focus and drive meaningful results.Imagine navigating a vast ocean without a compass. In the dynamic world of revenue operations, data serves as our compass, guiding us towards sustainable growth and market leadership. As a seasoned CRO, I’ve witnessed firsthand the transformative power of data-driven insights.
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