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Category Archives for Blog

October 2, 2024

CAC Ratio Budgets

CAC Ratios: The Magical Marketing Budget Benchmarks

By Adam Turinas and Mark Erwich How do you set a marketing

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September 24, 2024

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Battle-tested Pipeline Acceleration Techniques

Or How To Tackle Two of the Biggest Challenges in Healthtech  –

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September 15, 2024

Mastering the Art of Buying Group Engagement Part 2

This is part 2 of a two-part article on how to be

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September 9, 2024

benefits of account-based marketing title

The Benefits of Account-based Marketing in Healthcare

This post is to help anyone weighing up the benefits of account-based

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September 4, 2024

buying groups

Mastering the Art of Buying Group Engagement Part 1

This is part 1 of a two-part article on the B2B journey

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August 29, 2024

account-based marketing case studies

Five Healthcare Account-based Marketing Case Studies

In these five account-based marketing case studies you will learn that ABM

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Recent Posts

CAC Ratios: The Magical Marketing Budget Benchmarks

Battle-tested Pipeline Acceleration Techniques

Mastering the Art of Buying Group Engagement Part 2

The Benefits of Account-based Marketing in Healthcare

Mastering the Art of Buying Group Engagement Part 1

Five Healthcare Account-based Marketing Case Studies

How to Leverage Emerging AI Tools for Content Creation, Research and Communication

AI and Marketing – Latest Foundations with Casey Meehan

About
Our Work
State of ABM in HIT
Contact

What We Do
Strategic Approach
ABM Acceleration
Intent-Based Demand Gen
4-Corner Inbound Marketing
Marketing-As-A Service
Growth Enablement

Learning Center
Blog
Healthtech Marketing Show
Healthtech Marketing Network
Book on ABM
ABM Resources
Buyer Journey Resources
Best Practices

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