When it comes to email for B2B lead generation, I have a love-hate relationship with this tactic.

During the time I was running my own health-tech company (you can read my story here), I tried a variety of …

As a health tech B2B marketer, you will come across a wide range of marketing acronyms and terms. Which are the main marketing abbreviations that you should know? Well, here you go!

I have researched some of the top digital …

Learning how to engage influencers can be one of the most effective ways to build your authority. But how do you do it well? I know from personal experience that it works brilliantly but it takes a lot of hard …

My friend and business partner, Erin Farrell-Talbot is a tech PR expert. Over the last twelve months, she has been specializing in Virtual Events. Last week, she teamed up with me to give a terrific presentation to the Connect group…

Tech companies have used Webinars for 15+ years. They work because they both generate leads and help you build your brand. While there has been a resurgence in their effectiveness most of this year, a significant change in the fourth …

Sailing is a major passion for me. It brings me joy and fulfillment. I would never have expected how it would teach me about SEO, digital marketing, and social media. 

It Started in The Summer of 2006

I was boat-less …

As a business content creator, I’m going to make a bold claim: You cannot market your business effectively online without content.

Content is the mechanism by which a business:

• catches the eye of the prospect
• establish a connection with that

Advice from PR professional, Erin Farrell-Talbot on how to communicate with customers, employees, and the media

This is part 2 in a series of posts to help sales and marketing leaders manage through the coronavirus crisis. The first post focused …