How Cross Screen Media, a unified video advertising platform investigated and then successfully entered the US Healthcare Market.
In this post, I will review why Cross Screen Media decided to enter the US healthcare market, and how they approached
A Healthcare Account-based Marketing Journey (Case Study)
As a firm, we focus primarily on healthcare account-based marketing. We believe passionately that health tech and healthcare services firms should adopt ABM. In this case study, we hope to show you why and how to do that.
The …
Case Study: Creating a New Brand Umbrella for PerfectServe
The Problem: PerfectServe acquired three businesses to create more connected solutions.
The challenge was how to unite them under a single brand umbrella
In 1999, PerfectServe founder Terry Edwards launched a medical answering service that improved accuracy and reduced lag …
Case Study – Changing Up Bluestream Health’s Marketing Message
The Problem: Bluestream Health’s Marketing Message Was No Longer Working
In 2020, the telehealth market exploded as healthcare organizations frantically adapted to the pandemic so that they could deliver care remotely. This created massive growth for companies like Bluestream Health,…