This is part 2 of a two-part article on how to be more effective in marketing to buying groups in complex healthcare sales. In this second part, we will provide more strategies to engage buying groups.
September 15, 2024
September 9, 2024
This post is to help anyone weighing up the benefits of account-based marketing. This should help you make the case that 2025 is the year you move from thinking about it to doing it. If you are Thinking About ABM, You Are Not Alone Earlier this summer, we polled our community to see where they
September 4, 2024
This is part 1 of a two-part article on the B2B journey and how recent research has led to a redesign of the B2B marketing model around engaging Buying Groups rather than focusing on leads. We covered this topic in depth in the most recent episode of our podcast. Listen to the Episode Kerry Cunningham,
August 29, 2024
In these five account-based marketing case studies you will learn that account-based marketing in B2B healthcare demands strategic focus on high-value accounts, personalized engagement, using data-driven insights. The crux of a success in these account-based marketing case studies is cross-functional collaboration. This is bolstered by deep industry-specific expertise.
August 27, 2024
Over the last two years, healthtech marketers have experimented with AI tools. A few have adopted AI at scale. We recently gathered over twenty healthtech marketing leaders to discuss how they were using AI and to provide fresh perspectives on several emerging tools. This post summarizes key insights from these recent discussions on leveraging AI
August 13, 2024
In this episode of the Healthtech Marketing Show, Adam Turinas is joined by AI expert Casey Meehan to get the latest insights and updates on AI in marketing. This includes the latest developments, tools, and strategies reshaping how marketers approach their work in the age of artificial intelligence.
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