AI marketing enablement
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New: AI Marketing Enablement Coaching Program

I am beyond excited that my old friend (he’s quite young, actually), Casey Meehan is joining our amazing group of marketing consultants, the Total Customer Growth Collective.

Casey is a superstar content marketer who has run his own shop, Epic Presence, for many years. He is also a rockstar in the application of AI in marketing. 

We engaged Casey as a coach for our team to start incorporating AI into how we work. It’s been transformative.

I am really excited that we are now able to offer a coaching program for health tech marketers.

AI Marketing Enablement Program

What you can expect: Big improvements in productivity

This program is designed to help you optimize your marketing operations, aka “do more with less.” You can expect it to elevate your marketing strategies and help you stay ahead of the curve with the latest AI trends, tools, and best practices.

The program is 12 1-hour sessions with Casey. Each session includes an in-depth review of the latest AI tools and breakthroughs backed by extensive research. We recommend doing two sessions per month for six months.

Program Details

Topic Goal/Assets
AI Readiness Assessment
  • Identify knowledge gaps
  • Pinpoint key areas for AI improvement
  • State of the industry update
AI and Market Research 
  • Deep dive into using AI for understanding customer behaviors and preferences
  • Explore AI tools and prompts that can enhance market research efforts
AI and the Buyer Journey
  • Leverage AI to map out and optimize the customer journey
  • Master research tools and AI prompts that can be used in this process
AI for Positioning
  • Use AI prompts and sequences to tailor your product offerings to meet customer needs
  • Understand how AI can enhance sales copywriting to drive conversions
  • Advanced prompting (Chain of Thought + Few Shot)
AI for Rich Content
  • Utilize AI to produce high-quality blog posts with accurate citations
  • Learn how to prevent inaccuracies in AI-generated content
  • Embrace AI for social media and SEO
AI for Sales Enablement
  • Build sales sequences and custom messaging with AI
  • Harness the power of AI for real-time objection handling and improved sales outcomes
Going farther + faster
  • Learn AI brainstorming techniques for rapid innovation
  • Explore the LLM Ecosystem (agents, memory, and more)
  • The 1 prompt to improve your work every single day
Custom Sessions
  • Based on team needs and progress
  • 5 X 1 hour each
  • No less than every two weeks
  • Coach on improvements

If you would like to learn more, you can schedule a call, email, or DM me for more info. Once we have had a quick chat to talk about your goals, we will schedule a prep session with Casey to tailor the program to you and your team.

 

Photo by Steve Johnson on Unsplash

Posted by Adam Turinas
Posted in AI and Marketing, Marketing to Healthcare on October 25, 2023
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About the Author Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)

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