Effective content marketing starts with brilliantly written content, but that’s only half the battle. Content is the fuel that keeps your marketing engine going. How you market this content is just as important. In this post, I will share healthtech content marketing ideas we use to help our clients boost the effectiveness of their content
Content, Digital Marketing and ABM Programs
Do you need help content, social media, digital marketing strategy and execution?
The team at healthlaunchpad can help you improve your marketing programs with killer content, effective ABM, digital marketing and social media marketing campaigns. With over two decades of experience in digital marketing strategy, working with technology companies from startups to Fortune 500 firms, the team at healthlaunchpad has the expertise to pinpoint how to improve your communications strategy and programs and quickly optimize what you do.
And what sets us apart? All we do is healthcare technology marketing. It’s our passion and our expertise.
What We Do
Healthtech Brand Marketing
There are many agencies that are great at creating brand marketing but how many really get the healthcare market and what it takes to sell to technology to healthcare organizations? At healthlaunchpad, we pride ourselves on doing both. We excel at solving brand and marketing problems for healthtech companies and trannslate this into winning ABM and digital marketing strategy. Check out our case studies.
Creating great content for healthtech buyers is hard. You have to excel at creating engaging content, you have to understand the unique characteristics of healthcare buyers and you have to be adept at getting to grips with deeply technical issues. The healthlaunchpad content marketing team excels at this. It’s all we do and we do a lot of it. Check out samples of our work.
Social Media Marketing
We all know that social media has the potential to be an incredibly powerful tool in the marketing arsenal. The problem is that most companies struggle to do it well. Social Media is a special passion at healthlaunchpad. We have built our own business through the use of social media and creating social networks. Let us teach you how to do it. Everything we do is grounded in customer insight, deep experience in social media and digital marketing strategy.
ABM is becoming THE way to market to healthcare organizations. Implementing ABM best practice is baked into everything we do. This includes building Target Account Lists, implementing Intent Data tools, creating a winning digital marketing strategy and reaching out to highly targeted prospects via LinkedIn and email. Given the importance of ABM we have created a resource just for you.
Paid Search and Social Marketing
Your digital marketing strategy is critical. Paid search and social, along with sponsored media programs can be one of the biggest expenses for healthtech marketers. You can waste a lot of money with a partner who doesn’t fully understand the healthcare market. The digital marketing team at healthlaunchpad combines deep experience in demand generation AND in selling to healthcare.
Search Engine Optimization
An effective SEO program could be one your greatest marketing assets. The fact is, very few companies do it well and honestly most agencies just pay lip service to it. At healthlaunchpad, we are obsessed with SEO and it has been critical in our own growth. Let us show you how to do it well.
Webinar Marketing and Virtual Events
Using virtual events, especially webinars have proven to be one of the most important parts of a digital marketing strategy in the last few years. We LOVE webinars. We run webinars monthly for our own business and we create, host and market webinars for our clients all the time. Can we do one for you?
Book a call to discuss your goals
Our goal in this session is to get to know you, understand your challenges and provideimmediate suggestions.
In this 30-minute call, we will listen to what you are working on and what's stopping you from achieving your goals. We will give you objective advice, refer you to articles from our resource library or connect you with members of our community who can help.
What our Customers Say
Chief Growth Officer, Bluestream Health
“We have been working with the healthlaunchpad team for a year now and they deliver! They are an integral part of our team. What sets them apart is deep experience in selling technology to healthcare, strong strategic insight and really strong digital work, especially in content, SEO and ABM.“
VP Global Marketing, Nuvolo
"I have really enjoyed partnering with Adam and healthlaunchpad over the past few years as we’ve looked to grow awareness in the healthcare market and refine our healthcare marketing strategy. Adam brought his deep experience in healthcare marketing especially for the c-suite and gave us guidance around how to position our message, define the overall healthcare marketing plan and most importantly how to elevate our brand to show that we are thought leaders in healthcare.”
VP of Marketing, Cross Screen Media
"Adam and his healthlaunchpad team have been excellent team members for building our healthcare vertical. They helped us quickly gain insight directly from prospects to understand where we can add the most value to our healthcare customers. They were also great partners in developing our go-to-market strategy and executing a set of programs that generated strong pipeline. Highly recommend!"
Blog Posts on Content, Digital and Search Marketing
11 Healthtech Content Marketing Ideas to Boost Your Business
ABM & Social Media – Stages of B2BHealthcare Marketing
In a previous video post, we shared insights on how you can use LinkedIn as a b2b social media marketing channel. In the video below, Ben Person, a senior digital marketing guru at Nuvolo, shares insights on how they approach ABM & Social Media Marketing. He speaks to Adam Turinas, the CEO & Founder of Healthlauchpad.
B2B Social Media : LinkedIn Marketing In B2B Healthcare
In this video post, Jim Rose, Head of Global Marketing at InterSystems, talks to Adams, the CEO of healthlaunchpad on B2B Social Media Marketing.
Jim explains how social media marketing has proved to be a more effective strategy for new lead generation than the traditional bulk emailing option.
Content and SEO – Why Posting Frequency Is Critical
When I started healthlaunchpad, I wanted to build a business with a sustainable marketing engine that would generate new clients. Content and SEO are at the center of this strategy. In this post, I dive into how I approached this and how this strategy has increased organic traffic 10X in a year.
Building a Content Marketing Strategy to Sell Complex Technology: Lucy Railton, Director of Marketing, Smile CDR
In this episode 8 podcast, Adam Turinas, the CEO of healthlaunchpad, talks to Lucy Railton, Director of Marketing of Smile CDR, a Canadian healthcare data technology company. In the video below, Lucy explains how their company has built a marketing engine that is anchored on technology-supported content marketing strategy
Framework for Digital Marketing to The Healthcare Sector
In this post, you will learn how we can approach digital marketing, specifically a Framework For Digital Marketing To The Healthcare Sector.