All About Social Selling – Anita Windisman, Bluesquare Collective

In this episode of the Healthtech Marketing Podcast, I interviewed Anita Windisman, a LinkedIn and social selling guru.

Anita is a confounder of Blue Square Collective. She is a very highly regarded expert in social selling.

At Blue Square, she helps companies master digital and social selling. Before founding, Blue Square was a Customer Sucess leader with LinkedIn in Europe. In this episode, Anita covers the following:

  • What is social selling?
  • How companies can excel at and scale social selling
  • How to structure a social and digital selling program
  • The steps to social selling excellence
  • What makes someone a superstar social seller
  • What are the biggest mistakes made in social selling


Posted by Adam Turinas
Posted in Healthtech Marketing Show on May 23, 2023

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About the Author Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)