best practice in Targeting

Best Practice in Targeting

View Recording

View this webinar where healthcare technology marketing expert, and Founder and CEO of Healthlaunchpad, Adam Turinas will provide insights on the best practices for targeting when thinking through your Account-based Marketing (ABM) program. This webinar will provide you with a fundamental understanding, as well as practical guidance, on targeting healthcare organizations using ABM.

Watch to learn:

  • Why targeting is so important in ABM
  • How to develop your target account list
  • Learn different targeting techniques
  • How to use customer insight and intent data to create an effective target account list
  • How to gain alignment on target account lists
 
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Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam

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