Best Practice in Targeting
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View this webinar where healthcare technology marketing expert, and Founder and CEO of Healthlaunchpad, Adam Turinas will provide insights on the best practices for targeting when thinking through your Account-based Marketing (ABM) program. This webinar will provide you with a fundamental understanding, as well as practical guidance, on targeting healthcare organizations using ABM.
Watch to learn:
- Why targeting is so important in ABM
- How to develop your target account list
- Learn different targeting techniques
- How to use customer insight and intent data to create an effective target account list
- How to gain alignment on target account lists
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Posted in ABM Strategy Blogs, Account Selection and Targeting, Webinars on
March 12, 2021
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Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)
