If you are a Telehealth Marketer, your access to real-time customer information is key as this ensures you target the right customers at the right time. In this Part 1 Example, I review why intent data is important in healthcare by exploring the 2 main application instances.
Healthcare Technology Marketing Video Briefs
Short videos that dive into strategies, tips, and ideas for healthcare technology marketers. These include ABM strategies, case studies, processes, how to market to healthcare organizations and more.
Note: You can see all the videos here.
Strategy
Marketing Technology and Data
Marketing Case Studies
May 8, 2021
As you plan on your Healthcare organization’s ABM marketing, it’s critical that you have a clear and focused understanding of your Account-based Marketing Strategy. This Nuvolo’s ABM Strategy Video, therefore, enables you to learn the various forms of ABM that Nuvolo has perfected for their marketing success.
Planning
Targeting
June 6, 2021
In my previous video post, I reviewed the process of developing a healthcare ICP. In this video, I take you through the first fundamental step in the ABM campaign which is developing an Ideal Customer Profile (ICP). Why ICP? Because it forms the foundation for building your best-fit accounts or Target Account List (TAL) for successful marketing campaigns.
Digital Marketing
November 18, 2021
In an earlier video, Paul, a marketing & demand generation expert, shared his Digital Marketing Framework approach. In this video, healthlaunchpad CEO & Founder Adam Turinas engages him for valuable insights on budgeting for Digital Marketing with respect to B2B full-funnel marketing strategy
November 18, 2021
In a past video, Paul Vandre, Founder & CEO at Cymbal Marketing, shared insights on B2B Digital Marketing Framework. In the video below, Paul responds to healthlaunchpad CEO & Founder, Adam Turinas. He elaborates on how to implement B2B Full-funnel Digital Marketing Strategy and generate a stream of leads by Channel Mix Planning & Targeting