Healthcare Technology Marketing Video Briefs

Short videos that dive into strategies, tips, and ideas for healthcare technology marketers. These include ABM strategies, case studies, processes, how to market to healthcare organizations and more.

Note: You can see all the videos here.

Strategy

August 26, 2021

Why Is Intent Data Is Important In Healthcare?

If you are a Telehealth Marketer, your access to real-time customer information is key as this ensures you target the right customers at the right time. In this Part 1 Example, I review why intent data is important in healthcare by exploring the 2 main application instances.

August 25, 2021

What Is Company Surge Intent Data?

Real-time intent data is critical when formulating your healthcare ABM campaign. In this video, I review the meaning of Bambora’s Company surge data, and how it’s important for you as a health-tech B2B marketer.

June 20, 2021

Why ABM Matters More Than Ever

In my previous video, I reviewed the importance of ABM targeting in Healthcare B2B. In this video, I illustrate why ABM matters more than ever to  Healthcare B2B high-tech Marketers.

Marketing Technology and Data

August 26, 2021

Why Is Intent Data Is Important In Healthcare?

If you are a Telehealth Marketer, your access to real-time customer information is key as this ensures you target the right customers at the right time. In this Part 1 Example, I review why intent data is important in healthcare by exploring the 2 main application instances.

August 25, 2021

What Is Company Surge Intent Data?

Real-time intent data is critical when formulating your healthcare ABM campaign. In this video, I review the meaning of Bambora’s Company surge data, and how it’s important for you as a health-tech B2B marketer.

June 20, 2021

The Future of Intent Data

In my previous video post, I reviewed intent data for the healthcare sector. In this video, I review the Future Intent Data and how it will impact ABM targeting.

May 29, 2021

Intent Data For Healthcare

Intent data is one key feature that distinguishes ABM from traditional B2B marketing. It was a bit of a mystery until I dug in to understand it. Now I have become a passionate advocate of its benefits. In the video,


May 23, 2021

What Is Intent Data?

Beginning with a thought-provoking quote from Demandbase, in this video, I review the meaning of intent data which is a key tool for ABM targeting. I also highlight the five predictive data signals, and how they can be tracked.

Marketing Case Studies

August 27, 2021

Telehealth ABM Intent Data – Hubspot Integration Case Study

This is part 2 of a previous case study post on Telehealth Intent data.  In this post, I review how intent data access can be automated through HubSpot integration with Bambora to boost sales performance by shortening the sales cycles.

August 27, 2021

Telehealth Intent Data Case Study 1

In my previous video, I explained why intent data is important in healthcare. In this Telehealth case study video, I review how we use Bambora and HubSpot to get the right intent data for real-time customer targeting.

May 8, 2021

Nuvolo’s ABM Strategy Video

As you plan on your Healthcare organization’s ABM marketing, it’s critical that you have a clear and focused understanding of your Account-based Marketing Strategy. This Nuvolo’s ABM Strategy Video, therefore, enables you to learn the various forms of ABM that Nuvolo has perfected for their marketing success. 

Planning

June 6, 2021

Measuring The Impact of ABM

Tracking and measuring ABM performance is a great challenge to many ABM practitioners. This is because of the large amount of data and information involved. So, in this video, I guide you on how you can approach measuring your ABM results to ensure that you stay on course.

June 6, 2021

How to plan your ABM Pilot

Before running a full ABM campaign it is important that you draw up a suitable plan that allows you to identify activities and assess performances. And so, in this video, I review how to plan for your ABM Pilot Program

June 6, 2021

The ABM Process

In this video guide, I review the 4 main stages of the ABM Process that, as a B2B marketer, you ought to meticulously focus on so as to drive a successful campaign.

May 23, 2021

Planning Your 90-Day ABM Sprint

In the previous video, I discussed the process of developing and planning your ABM roadmap. In this video, explain in detail how you can plan your 90-day ABM Sprint to achieve your organization’s sales and marketing goals.

Targeting

August 25, 2021

What Is Company Surge Intent Data?

Real-time intent data is critical when formulating your healthcare ABM campaign. In this video, I review the meaning of Bambora’s Company surge data, and how it’s important for you as a health-tech B2B marketer.

June 6, 2021

Why ABM Targeting Is Important In Healthcare B2B

This video is a review of why ABM Targeting is important, and especially for healthcare B2B. It covers the significant features of modern targeting as a  marketing strategy, and the need to get it right.

June 6, 2021

Developing An Ideal Customer Profile (ICP)

In my previous video post, I reviewed the process of developing a healthcare ICP.  In this video, I take you through the first fundamental step in the ABM campaign which is developing an Ideal Customer Profile (ICP). Why ICP? Because it forms the foundation for building your best-fit accounts or Target Account List (TAL) for successful marketing campaigns.

June 6, 2021

The ABM Targeting Process

In a past video post, I discussed the process of developing an Ideal Customer Profile (ICP).  In this video, I review the ABM Targeting Process and the stages of developing target Account List (TAL) creation

May 29, 2021

Developing A Healthcare ICP – Real World Case Study

The most important ABM step in healthcare sector marketing is developing  Target List Accounts (TAL) that match your Ideal Customer Profile (ICP). In this video, I share with you a case study on the approach we used when developing an ICP for my healthcare Startup.

Digital Marketing

November 18, 2021

Digital Marketing Optimization – B2B Channels Targeting

In a previous video post, Paul Vande, a marketing and lead generation expert discussed B2BChannel Mix Planning. In the video below, he talks to healthlauchpad CEO, Adam Turinas, on the importance of digital marketing data tracking and optimization

November 18, 2021

Budgeting Estimates For Digital Marketing – B2B Full-funnel Strategy

In an earlier video, Paul, a marketing & demand generation expert, shared his Digital Marketing Framework approach. In this video, healthlaunchpad CEO & Founder Adam Turinas engages him for valuable insights on budgeting for Digital Marketing with respect to  B2B full-funnel marketing strategy

November 18, 2021

Digital Marketing Channel Planning – B2B Full-Funnel Strategy

In a past video, Paul Vandre, Founder & CEO at Cymbal Marketing, shared insights on B2B Digital Marketing Framework. In the video below, Paul responds to healthlaunchpad CEO & Founder, Adam Turinas. He elaborates on how to implement B2B Full-funnel Digital Marketing Strategy and generate a stream of leads by Channel Mix Planning & Targeting 

You can see all the videos here.


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