B2B Social Media : LinkedIn Marketing In B2B Healthcare
Jim explains how B2B social media marketing has proved to be a more effective strategy for new lead generation than the traditional emailing options.
B2B Social Media – Key Video Highlights
In the video below, Jim talks of the following:
- Why Unsolicited Email Marketing Is No Longer Working
- Why Social Media Marketing Has Gained Traction
- Using the LinkedIn channel for brand messaging
I hope you will find insights from this brief video helpful and applicable to your organization.
Why E-mail Marketing Is No Longer Effective as B2B Social Media
Jim further explains how the use of email-filtering tools ensures that most unsolicited emails are no longer opened or read
He then points out that half of the filtering tools make senders think that their target recipients have read their emails. In reality, most emails never make it to receivers’ inboxes.
B2B Social Media Marketing – Has Gained Popularity
Many individuals and companies continue to embrace and feel more comfortable with the use of Social Media Marketing.
And so, businesses search LinkedIn in order to find relevant articles that their experts can comment on.
This, therefore, creates an important opportunity for companies to share information that popularizes or create more awareness about their brand
B2B Healthcare Brand Awareness – Linkedln Marketing
If for instance, you are a healthcare firm specializing in Artificial Intelligence with strengths in interoperability solutions, you can find interoperability articles posted by prospects and have senior executives from your company comment on them on LinkedIn.
The challenge, therefore, is to be systematic and authentic as your executives engage with prospects through LinkedIn
B2B LinkedIn – B2B Social Media Marketing Video