Foundations of ABM for Healthcare Technology Marketers
In this webinar, I provide foundational insights on Account-based Marketing (ABM). This sssion provides the fundamentals for laying out a winning strategy for healthcare technology marketers who are currently investigating or in the early phase of implementing ABM.
Watch to learn:
- What is ABM and why is it becoming THE fundamental strategy employed by healthcare technology marketers?
- What is the state of ABM in healthcare?
- What are the different types of ABM strategy and which one is right for you?
- How do you develop an ABM strategy?