The 2021 Healthcare Technology Marketing Survey Recording

Last week, the awesome Lauren Goodman from HIMSS and I, presented the findings from an in-depth survey of healthcare technology marketing trends for 2021.

The survey dives into feedback from marketing executives across healthcare technology including small early-stage firms to multi-billion-dollar organizations.

Findings include spending trends, how strategies and tactics are changing, priorities for 2021, and a special focus on ABM.

Learning Points:

  • How did healthcare technology marketing change in 2020?
  • What are the healthcare technology marketing priorities for 2021?
  • How do healthcare technology marketers rate 20 different tactics?
  • What is the state of ABM in healthcare technology marketing?

You can view the recording here .


Other Insightful Links:



Posted by Adam Turinas
Posted in Marketing to Healthcare, Webinars on February 3, 2021

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About the Author Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)