The 2021 Healthcare Technology Marketing Survey Recording
Last week, the awesome Lauren Goodman from HIMSS and I, presented the findings from an in-depth survey of healthcare technology marketing trends for 2021.
The survey dives into feedback from marketing executives across healthcare technology including small early-stage firms to multi-billion-dollar organizations.
Findings include spending trends, how strategies and tactics are changing, priorities for 2021, and a special focus on ABM.
- How did healthcare technology marketing change in 2020?
- What are the healthcare technology marketing priorities for 2021?
- How do healthcare technology marketers rate 20 different tactics?
- What is the state of ABM in healthcare technology marketing?
You can view the recording here .
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