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Measuring The Impact of ABM

Tracking and measuring ABM performance is the #1 challenge for many ABM practitioners. This is partly because of the large amount of data and information involved. In this video, I guide you on how you can approach measuring your ABM results and developing ABM KPIs.

Video Insight – ABM KPI Measurement Approach

First, in the video, I take you through Demandbase‘s 3 performance levels of the ABM Measurement Approach.

Further, the video elaborates on the various Key Performance Indicators (ABM KPIs), and the necessary metrics that you can measure to evaluate your ABM performance.

Video Lessons – Tracking and Measuring ABM Impact Through ABM KPIs

This video  will, therefore, help you:

  • Develop a suitable  strategy in order to effectively measure your ABM results
  • Identify the 3 levels of ABM performance that you ought to continuously focus on.
  • Identify KPIs and metrics which are needed for measuring the impact of ABM
  • Develop a suitable evolving measurement model that suits your ABM growth

Other Relevant Links

Posted by Adam Turinas
Posted in Measurement, Video Briefs on June 6, 2021
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About the Author Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)

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