The ABM Process
In this video, I review the main stages of the ABM Process.
Video Lessons – Stages of ABM Process
This video review will help you
- Better understand the entire ABM process in order to prepare well for campaigns
- Identify the 4 ABM stages to address to ensure a successful campaign
- Appreciate why ABM must be aligned to goals and the teams involved
- Better understand why continuous measurement of impacts is important