stages of the abm process
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The ABM Process

In this video, I review the main stages of the ABM Process.

Video Lessons – Stages of ABM Process

This video review will help you

  • Better understand the entire ABM process in order to prepare well for campaigns
  • Identify the 4 ABM stages to address to ensure a successful campaign
  • Appreciate why ABM must be aligned to goals and the teams involved
  • Better understand why continuous measurement of impacts is important

Other Relevant Links

Posted by Adam Turinas
Posted in ABM Process and Methodologies, Video Briefs on June 6, 2021
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About the Author Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)

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