Webinar Recording: What Flavor Is Your Champion?

The Seven Personas of Sales Champions You Will Meet

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In complex sales, we are dependent on finding the right champion to help us navigate the customer’s organization and guide us through the sales process. 

According to the Corporate Executive Board (part of Gartner), the ideal Champion does not exist. There are seven different personas of champions.

Each one has different wants and needs. Each one needs to be engaged and managed differently.

And four out of seven of these champion personas can kill your chances of winning.

In this webinar you will learn:

  • Why now, more than ever, finding the right champion is critical
  • Why the ideal champion does not exist
  • The 7 Personas of Champions
  • Which 3 personas do you want to work with and which 4 you want to avoid
  • How to engage and manage them

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Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam

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