Marketing Agency - 90 Day Trial Period

Why You Should Fire Your Marketing Agency Every 90 Days

I got a little spikey this week in an article I wrote for ‘s Marketing site HTMC. You can read the full article here.  My basic premise is that you should fire your marketing agency every 90 days. Given what I do for a living, this might seem a little like I have lost my marbles.

But there is a method to my madness.

What I am advocating is that you and your agency treat every 90-days like a trial period, where your agency earns the right to continue in that role for the subsequent 90-days based on performance.

From what I can see, the client-agency model has lost its way and I believe both client and agency are better served by a model that focuses on making an impact as quickly as possible.

You can read more in the link below in the comments. The basic gist is that the increasingly predominant agency model is geared toward a scope-based retainer that does not align with the right incentives. It pays for deliverables, not results.

Secondly, in this increasingly volatile environment, marketers need to adapt fast. However, the long-term retainer-based model does not easily allow for this.

What I am advocating is a model based on 90-day goals with a performance component attached to the fee.

And I am putting my money where my mouth is as this is the model we employ at healthlaunchpad.


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Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)