In my previous video, I reviewed the importance of ABM in Healthcare B2B. In this video, I illustrate why ABM matters more than ever to Healthcare B2B high-tech Marketers.
Video Insight – Understanding Customers’ Decisions
First, in the video, using survey findings by Gartner, I review the 3 main stages of the customer’s purchase decisions which, as a high-tech healthcare B2B marketer, you ought to know in order to plan on how best to win sales through ABM-based targeting.
Video Lessons – Why ABM Matters More Than Ever
In summary, this video will help you:
- Take action by using ABM to target in-market prospects for quicker sales deals
- Know how customers typically make decisions in order to plan for the right ABM strategy
- Appreciate how New Intent-driven ABM B2B Model is much more efficient and matters more than ever to healthcare B2B high-tech marketers compared to the “Traditional” B2B Model
- Understand how ABM can help you influence customer’s purchase decisions and help boost your sales
- Focus on shortening sales cycles through the targeted campaign
- Learn why focusing on “how customers buy” is the key reason why ABM matters to high-tech healthcare B2B marketers like never before. BTW This post on the customer journey fives into this.
- Have a clear perspective of the customer’s journey, and therefore, how you can use ABM to engage the in-market prospects at the early stages of their buying process.
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