How We Improved Our Results From Healthtech SEO In Four Months
Search Engine Optimization (SEO) is an underutilized strategy in B2B, especially in healthcare technology marketing. It is hard to do well and very few companies have mastered it. From what I can tell, healthtech SEO for most is the occasional blog post with a keyword but not much more.
I want to give a big shout-out to my awesome business partner Karen Finn, PhD. She is an SEO rock star and so happy to be working together with several of our clients.
We started collaborating about 6 months ago and she began by optimizing the heathlaunchpad website. In less than six months our traffic increased by 50%. SEO now accounts for 84% of the traffic coming to the website.
We also saw an increase inbound leads within a few months attributed to search.
It’s not simple. It took a lot of hard work, detailed analysis, and research on what keywords to focus on, creating a deliberate content marketing strategy, and site performance improvement game plan.
Over the last few months, we have optimized the site from a technical perspective. This included editing URLs, improving site speed, and many other tweaks. As you may have noticed, we publish a lot of content. In the last year, we have published over 100 posts and in the last six months, we have developed a deliberate approach to ensure that posts are optimized to our selected keywords.