planning your abm roadmap | abm strategic plan

Planning Your ABM Roadmap

In this ABM strategic planning video, I take you through the process of developing and planning your ABM roadmap in 4 simple manageable steps.

You will learn how to develop your ABM planning strategy based on 4 sprints.

Here is what you will learn: 

  1. Best way to set your goals in order to achieve the desired outcomes
  2. Developing an ABM planning roadmap
  3. Structuring your organization’s ABM programs into manageable steps 
  4. Dividing your annual sales cycles into realistic marketing sprints (days/months)  
  5. Setting clear ABM campaign milestones for different sprints accordingly
  6. How to evaluate ABM performance at the end of each sprint and optimize accordingly


Other Relevant Video Links
    1. Lower-Cost ABM Alternatives
    2. Implementing ABM With No Expensive Platform
    3. Why You Should Fire Your Agency Every 90 Days!
Posted by Adam Turinas
Posted in ABM Process and Methodologies, Video Briefs on May 8, 2021

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About the Author Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)