why you should consider abx

Why Should You Consider ABX?

In my other videos, I have reviewed what Account-based Experience (ABX) is all about, and why it is so hard to implement. In this video, I review why you should consider ABX.

Video Lessons – Why Consider ABX?

This video will help you:

  • Learn how ABM has changed the B2B marketing approach and the reason you should now consider ABX
  • Have a better definition of ABX so as to have a better implementation approach
  • Understand the role of data and research in enhancing customer experience through ABX
  • Appreciate why  ABX is important and the next big thing and how it touches on customer experience (CX)

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Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam

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