why you should consider abx

Why Should You Consider ABX?

In my other videos, I have reviewed what Account-based Experience (ABX) is all about, and why it is so hard to implement. In this video, I review why you should consider ABX.

Video LessonsWhy Consider ABX?

This video will help you:

  • Learn how ABM has changed the B2B marketing approach and the reason you should now consider ABX
  • Have a better definition of ABX so as to have a better implementation approach
  • Understand the role of data and research in enhancing customer experience through ABX
  • Appreciate why  ABX is important and the next big thing and how it touches on customer experience (CX)

Other Relevant Links

Posted by Adam Turinas
Posted in Video Briefs on June 20, 2021

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About the Author Adam Turinas

Hi, I am Adam Turinas, Health Launchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)Enter your text here...