what is abx?

What Is ABX?

ABX also referred to as ABE, stands for Account-based Experience which is  a customer-centric marketing strategy.

Video Insight – ABX Is Customer-Centric

First, I begin by explaining how account-based  Experience is customer-centric. I also emphasize how its effective implementation is very difficult.

Further, I emphasize the importance of building customer trust by maintaining good relations and focusing on relevant information

Video Lessons – What Is ABX?

From this video, you will be in a better position to:

  • Identify the components of ABX in order to have a better implementation approach
  • Acknowledge that Account-based Experience is very hard to implement
  • Identifying some of the few companies that are customer-centric
  • Recognize the importance of building customer trust through empathy, and effective communication

Other Insightful Links:

Originally posted on LinkedIn.

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Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam

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