Digital Marketing Optimization – B2B Channels Targeting
In a previous video post, Paul Vandre, a marketing and lead generation expert discussed B2BChannel Mix Planning. In the video below, he talks to healthlauchpad CEO, Adam Turinas, on the importance of digital marketing data tracking and optimization. He covers the following:
1. Micro-Level Tracking
2. Algorithmic Bidding – Dynamic Digital Marketing Optimization
3. Channel Specific Tracking
Analyzing Tracked Data – Dynamic Optimization
It is important that you check your tracking data at regular intervals. Through this, you will identify the campaign channels, campaign ads, or keywords that are working.
So, you will simply be optimizing by adjusting your budget based on your assessment of what is working and what is not working.
Continuous Monitoring and leveraging campaign tracking data.
You can then grow your campaigns as you continue following the same seasonality and trends as you continue checking data regularly
One of the big disservices that you can do from an acquisition perspective is failing to leverage all of the tracking and data that is available.