Digital Marketing Optimization – B2B Channels Targeting

In a previous video post, Paul Vandre, a marketing and lead generation expert discussed B2BChannel Mix Planning. In the video below, he talks to healthlauchpad CEO, Adam Turinas, on the importance of digital marketing data tracking and optimization. He covers the following:

1. Micro-Level Tracking

2. Algorithmic Bidding – Dynamic Digital Marketing Optimization

3. Channel Specific Tracking

Analyzing Tracked Data – Dynamic Optimization

It is important that you check your tracking data at regular intervals. Through this, you will identify the campaign channels, campaign ads, or keywords that are working.

So, you will simply be optimizing by adjusting your budget based on your assessment of what is working and what is not working.

Continuous Monitoring and leveraging campaign tracking data.

You can then grow your campaigns as you continue following the same seasonality and trends as you continue checking data regularly

One of the big disservices that you can do from an acquisition perspective is failing to leverage all of the tracking and data that is available.

Digital Marketing Dynamic Optimization Video – Leveraging Tracking Data Analytics

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Other Insightful Topics:

Digital Marketing Channel Planning
Research Insights to Help You With Your Marketing Campaign
Framework for Digital Marketing to The Healthcare Sector

Article Photo by Anna Nekrashevich from Pexels

Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)