In this video podcast, Guy Friedman, Co-Founder & CEO of Steady MD, talks about how they made a successful pivot by creating a network of physicians who are licensed in every state and provide care via telehealth
Speaking to Adam(CEO & Founder of healthlauchpad, Guy shares valuable insights about their company’s inbound marketing. Friedman explains their approach to selling, building a strong brand, and marketing their services.
The podcast is brought to you in partnership with HIMSS
Podcast Highlights With Timestamps
1:26 – Guy Friedman & Steady MD – Introduction
4: 55 -Guy Friedman Talks About Competition & Dynamics
9:04 – SteadyMD – Target Customers
10:25 – How SteadyMD Sells To Its Market
13:06 – Guy Friedman On How They Get Their Story Out?
16:32 – Brand Building – Customers & Prospects Vs Physicians
21:25 – Strategy for Clinician & Patients’ Long-term Relationships
23:39 – SteadmanMD – Building Brand From Inside Out
25:16 – Guy Friedman – One Piece of Advice
Podcast Video – Successful Pivot – Guy Friedman, CEO, SteadyMD
Podcast Briefs With Time Stamps – Guy Friedman
1:26 – Introduction – Guy Friedman & SteadyMD
The podcast begins with Adam, CEO & Founder of healthlauchpad making an introductory statement, thanking HIMSS for its partnership.
He then welcomes Guy Friedman (Co-founder & CEO of SteadyMD) to introduce himself and their company
1:26 – Guy Friedman & SteadyMD – Introduction
As the podcast begins, Guy introduces himself and the company by explaining that:
- Their company, SteadyMD is a 6-year-old startup
- They started as a virtual primary care company focusing on high-end consumers
- They charge a monthly subscription fee to patients that get unlimited access to dedicated clinicians
- By 2020, they had built a robust infrastructure to power digital health companies with their on-demand clinician network
- They have a network of doctors, nurses, and therapists that are all licensed and able to attend to patients in all 50 States.
- Through their network, companies can now easily scale without having to spend in building a new clinician workforce
4: 55 – Guy Friedman Talks About Competition & Dynamics
In the video podcast, Guy goes ahead to explain how:
- They do not face much competition because setting up a network like theirs takes time and has no shortcut
- COVID created an opportunity for some players who needed urgent solutions to embrace their network
9:04 – SteadyMD – Target Customers
Having started with B2C and embracing the B2B model:
- Their customers are digital healthcare companies
- They also serve direct consumers and end-users like hospitals, payers, and pharmaceutical players
- Their platform makes it easier for their customers to easily scale up because they can cost-effectively link patients with clinicians.
10:25 – How SteadyMD Sells To Its Market
Further in the podcast, Guy Friedman reveals that their marketing strategy is based on the value proposition and that:
- They share with customers how expensive it will be if they decide to build their own network.
- Customers in their network see financial sense without a drop in quality or clinical effectiveness.
13:06 – Guy Friedman On How They Get Their Story Out?
Guy takes note that their current lack of a formidable competitor within their space will not last for long because the market continues to grow.
And so, in telling their story, SteadyMD:
- Continuously brand themselves by focusing on the quality of their services
- Ensure they gain trust from patients and partners
- Prioritize the creation of a better clinician experience than typical telehealth, or digital health company
16:32 – Brand Building – Customers & Prospects Vs. Physicians
Also in the podcast, Guy talks about the following as their brand strategy:
- Targeting both customers and prospects through various marketing channels such as LinkedIn, Facebook, Social Media, conferences, and outbound sales
- Continuously talking about value proposition to clinicians
He goes ahead to reveal some of the core reasons that drive clinicians to embrace telehealth
21:25 – Strategy for Clinician & Patients’ Long-term Relationships
As a strategy to acquire long-term partnerships with its customers, Guy explains that:
- In their B2B business, they still focus on their original virtual primary care which is consumer focused
- For a greater clinician experience, they allow clients to work with their day-to-day patients as well as their long-term patients
23:39 – SteadyMD – Building Brand From Inside Out
SteadyMD’s success is because they:
- Build their brand from the inside out
- Have clear value prepositions, including clear value to the clinicians
- Sell a better patient experience
25:16 – Guy Friedman – One Piece of Advice
The podcast ends with Guy sharing one of the main lessons he has learned.
He advises that to drive a successful startup, you must find a network of friends who understands you and what you can brainstorm with instead of doing it alone.
Podcast Subscription
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And if you’re listening to this and you think you’ve got an idea you would wish to share, or know somebody you wish to be in this podcast, let me know.
Simply email me at Adam@healthlaunchpad.com or get in touch through LinkedIn here
Other Relevant Links:
- Approaches to Scaling a Compex SaaS Startup
- How to Build a Leading Healthcare IT Brand
- The Power of Networking in Healthcare Marketing
- Building a Brand From The Inside Out
- Healthtech Marketing With Partners