In this video podcast, Guy Friedman, Co-Founder & CEO of Steady MD, talks about how they made a successful pivot by creating a network of physicians who are licensed in every state and provide care via telehealth
Speaking to Adam(CEO & Founder of health lauchpad, Guy shares valuable insights about their company’s inbound marketing. Friedman explains their approach to selling, building a strong brand, and marketing their services.
The podcast is brought to you in partnership with HIMSS
Podcast Highlights With Timestamps
1:26 – Guy Friedman & Steady MD – Introduction
4: 55 -Guy Friedman Talks About Competition & Dynamics
9:04 – SteadyMD – Target Customers
10:25 – How SteadyMD Sells To Its Market
13:06 – Guy Friedman On How They Get Their Story Out?
16:32 – Brand Building – Customers & Prospects Vs Physicians
21:25 – Strategy for Clinician & Patients’ Long-term Relationships
23:39 – SteadmanMD – Building Brand From Inside Out
25:16 – Guy Friedman – One Piece of Advice
Podcast Video – Successful Pivot – Guy Friedman, CEO, SteadyMD
Podcast Briefs With Time Stamps – Guy Friedman
1:26 – Introduction – Guy Friedman & SteadyMD
The podcast begins with Adam, CEO & Founder of healthlauchpad making an introductory statement, thanking HIMSS for its partnership.
He then welcomes Guy Friedman (Co-founder & CEO of SteadyMD) to introduce himself and their company
1:26 – Guy Friedman & SteadyMD – Introduction
As the podcast begins, Guy introduces himself and the company by explaining that:
- Their company, SteadyMD is a 6-year-old startup
- They started as a virtual primary care company focusing on high-end consumers
- They charge a monthly subscription fee to patients that get unlimited access to dedicated clinicians
- By 2020, they had built a robust infrastructure to power digital health companies with their on-demand clinician network
- They have a network of doctors, nurses, and therapists that are all licensed and able to attend to patients in all 50 States.
- Through their network, companies can now easily scale without having to spend in building a new clinician workforce
4: 55 – Guy Friedman Talks About Competition & Dynamics
In the video podcast, Guy goes ahead to explain how:
- They do not face much competition because setting up a network like theirs takes time and has no shortcut
- COVID created an opportunity for some players who needed urgent solutions to embrace their network
9:04 – SteadyMD – Target Customers
Having started with B2C and embracing the B2B model:
- Their customers are digital healthcare companies
- They also serve direct consumers and end-users like hospitals, payers, and pharmaceutical players
- Their platform makes it easier for their customers to easily scale up because they can cost-effectively link patients with clinicians.
10:25 – How SteadyMD Sells To Its Market
Further in the podcast, Guy Friedman reveals that their marketing strategy is based on the value proposition and that:
- They share with customers how expensive it will be if they decide to build their own network.
- Customers in their network see financial sense without a drop in quality or clinical effectiveness.
13:06 – Guy Friedman On How They Get Their Story Out?
Guy takes note that their current lack of a formidable competitor within their space will not last for long because the market continues to grow.
And so, in telling their story, SteadyMD:
- Continuously brand themselves by focusing on the quality of their services
- Ensure they gain trust from patients and partners
- Prioritize the creation of a better clinician experience than typical telehealth, or digital health company
16:32 – Brand Building – Customers & Prospects Vs. Physicians
Also in the podcast, Guy talks about the following as their brand strategy:
- Targeting both customers and prospects through various marketing channels such as LinkedIn, Facebook, Social Media, conferences, and outbound sales
- Continuously talking about value proposition to clinicians
He goes ahead to reveal some of the core reasons that drive clinicians to embrace telehealth
21:25 – Strategy for Clinician & Patients’ Long-term Relationships
As a strategy to acquire long-term partnerships with its customers, Guy explains that:
- In their B2B business, they still focus on their original virtual primary care which is consumer focused
- For a greater clinician experience, they allow clients to work with their day-to-day patients as well as their long-term patients
23:39 – SteadyMD – Building Brand From Inside Out
SteadyMD’s success is because they:
- Build their brand from the inside out
- Have clear value prepositions, including clear value to the clinicians
- Sell a better patient experience
25:16 – Guy Friedman – One Piece of Advice
The podcast ends with Guy sharing one of the main lessons he has learned.
He advises that to drive a successful startup, you must find a network of friends who understands you and what you can brainstorm with instead of doing it alone.
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Other Relevant Links:
- Approaches to Scaling a Compex SaaS Startup
- How to Build a Leading Healthcare IT Brand
- The Power of Networking in Healthcare Marketing
- Building a Brand From The Inside Out
- Healthtech Marketing With Partners