The Customer Journey – Why ABM Matters
This video reviews the customer’s buying process, and why ABM matters in getting to grips with the Customer Purchasing Journey.
Video Insight – The Customer Journey
The video begins with Demandbase‘s illustration of the different stages customers go through before making the final purchase decision.
Video Lessons – Customer Journey & Why ABM Matters
This video will help you:
- Understand and appreciate why ABM is important in the customer journey
- Recognize how difficult it is to engage targets especially if you ignore ABM
- Target the in-market prospects through ABM in order to shorten their buying journey
- Realize why gated content does not work as well as it used to