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The Customer Journey – Why ABM Matters

This video reviews the customer’s buying process, and why ABM matters in getting to grips with the Customer Purchasing Journey. 

Video Insight – The Customer Journey

The video begins with Demandbase‘s illustration of the different stages customers go through before making the final purchase decision.

Video Lessons – Customer Journey & Why ABM Matters

This video will help you:

  1. Understand and appreciate why ABM is important in the customer journey
  2. Recognize how difficult it is to engage targets especially if you ignore ABM
  3. Target the in-market prospects through ABM in order to shorten their buying journey
  4. Realize why gated content does not work as well as it used to

Other Relevant Links & Videos

  1. How to Create a 1:1 TAL Using Customer Insight
  2. What Is Intent Data?
  3. Intent Data for Healthcare
  4. The ABM Targeting Process
  5. Why ABM Matters More than Ever
Posted by Adam Turinas
Posted in Video Briefs on June 6, 2021
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About the Author Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)

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