best abm practice

What Is The Best Practice In ABM?

In this video, I review the best practice in ABM based on a research finding by Information Technology Services Marketing Association,  ITSMA

I explain the characteristics that define the best or an ideal ABM approach. I also touch on some of the noticeable campaign improvements associated with an effective ABM targeting process.

Video Insight: The Blended ABM Approach

The video highlights the ABM models that, as a best practice, can be blended, or used in isolation for improved sales performance.

Finally, I review research findings by 6Sense on how ABM can positively impact your business results through increased sales revenues and high ROE

And so, as a Health-tech Marketer, it is my hope that this video will provide you with useful insights and focus as you continue with your healthcare B2B ABM journey.

Video Lessons – The Best ABM Practice 

In summary, this video will help you to:

  • Understand the characteristics of the best ABM practice
  • Consider a blended model of ABM for improved sales through multiple customized campaigns
  • Embrace ABM Technology in order to boost sales through advanced intent-data targeting
  • Learn campaign improvements  that are indicators of an effective ABM practice
  • Appreciate how an effective ABM can positively improve your sales performance results.

Other Relevant Links:

Posted by Adam Turinas
Posted in Video Briefs on June 20, 2021

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About the Author Adam Turinas

Hi, I am Adam Turinas, Health Launchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)Enter your text here...