ABM In Action – 1:Many Campaign By Nuvolo
In this video, I expand on Nuvolo’s ABM strategy that I’ve covered in a previous post. The video illustrates how Nuvolo approaches the 1:Many campaign. Further, it details how the firm uses intent data for its one-to-many ABM and Targeting.
Because the video is based on the ABM approach used by a successful global ABM practitioner (Nuvolo), I believe it will provide you with the relevant insights to steer your organization’s ABM in the right direction.
Video Lessons – 1:Many Campaign By Nuvolo
So, as you plan to implement your organization’s 1: Many ABM, this video will enable you to:
- Identify the 3 Main ABM in order to identify the best strategy to adopt.
- Learn more on how Nuvolo segments its target market for the 1:Many campaign among others
- Decide on the number of target accounts to focus on for your different campaigns
- Know how to use intent data to develop different campaigns (1:1, 1:Few, & 1:Many ABM)
- Learn the strategies that Nuvolo uses to successfully run its competitive switching campaignÂ
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